Twitter is so last year...
So is Facebook and YouTube
Description
The time to build campaigns around one social platform is over. Katy Howell from immediate future explains how engaging with social media to reach consumers, customers and the public was never really about the platform anyway.
Katy will explain why broadening your social media activity beyond the platform is not only the next step but essential for success. She will detail how to find influencers, how to identify social graphs and how to reach out and connect through social media to create advocates whilst mitigating risks from detractors.
Find out what is at stake when relying on free fan pages and twitter feeds as destination sites and understand how to create a flexing strategy that will help you build and sustain a virtual community.
Speaker: Katy Howell, Managing Director, immediate future.
Registration is from 18:30, networking and buffet from 18:45, the event begins at 19:30 and finishes at 21:00.
Price information
| Member: | £10.00 |
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| Studying Member: | £7.00 |
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| Student: | £8.00 |
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| Guest: | £12.00 |
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Price includes a hot buffet and tea/coffee. Please contact the events team with any special requirements. |
Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340. |
Contact details