Chartered Postgraduate Diploma in Marketing

Chartered postgraduate diploma in marketingQualification overview

The Chartered Postgraduate Diploma in Marketing is a challenging, strategic two-stage marketing qualification. It enables marketers to influence and champion the customer experience, contribute to competitive strategy, align the organisation's activities to the customer and manage marketing activities.

Two stages

On completion of stage one you will gain the Professional Postgraduate Diploma in Marketing. You may also be eligible for MCIM status.

Stage two enables all graduates of stage one to top up their qualification to Chartered Marketer status through the completion of a work-based project. Graduates will also need the relevant experience, confirmed registration on our Chartered CPD Programme and two consecutive years of:

  • MCIM or FCIM membership grades
  • Continuing professional development (CPD)

Stage one

CIM Professional Postgraduate Diploma in Marketing

 undefined

Stage Two

Leading MarketingChartered MarketerFind out more about other routes to Chartered Status at cim.co.uk/charteredmarketer

Stage one (mandatory)

Marketing is a key driver of success in today’s dynamic organisations. This unit will give you an insight into marketing concepts and tools, and how these are applied to deliver results.

Emerging Themes

Mandatory unit
Assessment by assignment

Unit 1: Emerging Themes

  • Critically evaluate the impact of new and emerging themes
  • Build and refine the skills necessary to anticipate and adapt to further changes

Aims of the unit

To be able to propose strategic marketing responses marketers need to critically evaluate the impact of a range of new and emerging themes on marketing, business organisations and the changing marketing environment.

Unit structure

The unit is split into two parts, each with its own learning outcome. The weighting of each outcome, as part of the overall assessment, is shown in brackets below:

  • Part 1: Macro emerging themes (50%)
  • Part 2: Micro emerging themes (50%)

Assessment: assignment

You will be asked to submit a written, practical business-based assignment.

Who is it for?

This qualification is aimed at experienced marketers and senior business professionals wishing to gain a professional qualification, whilst working at strategic level or aspiring to do so.

Analysis and Decision

Elective unit
Assessment by exam

Unit 2: Analysis and Decision

  • Undertake a strategic audit.
  • Understand strategic options to make strategic marketing decisions.

Aims of the unit

Marketers should be able to undertake a strategic audit of an organisation, and assess its capability and capacity to deliver the organisation’s business and marketing strategy in a challenging, dynamic and diverse global marketplace.

Unit structure

The unit is split into three parts, each with its own learning outcomes. The weighting of each outcome, as part of the overall assessment, is shown in brackets below:

Part 1: The strategic audit

  • The strategic marketing audit: external (35%)
  • The strategic marketing audit: internal (35%)
  • Developing the organisation’s strategic intent and direction (30%)

Part 2: Strategic options

  • Assessing strategic marketing decisions (20%)
  • Strategic options available to a growing organisation (80%)

Part 3: Making strategic marketing decisions

  • Making and justifying strategic decisions (20%)
  • Financial assessment of marketing opportunities (30%)
  • Corporate and reputational risk of marketing decisions (30%)
  • Impact analysis of strategic marketing decisions (20%)

Assessment: examination

The Analysis and Decision unit is assessed by a three hour written examination. Preparatory work will be required for this examination.

Marketing Leadership and Planning

Elective unit
Assessment by assignment

UNIT 3: Marketing Leadership and Planning

  • Develop high-level marketing and relationship strategies.
  • Analyse and understand corporate strategy to ensure successful execution and delivery.

Aims of the unit

Marketers need to develop effective high level strategic marketing strategies relating to an organisation’s corporate and business strategic intent in the short, medium and long term.

Unit structure

The unit is split into three parts, each with its own learning outcomes. The weighting of each outcome, as part of the overall assessment, is shown in brackets below:

Part 1: Delivering marketing strategies

  • Developing and delivering an organisation’s vision and mission (30%)
  • Developing marketing strategies and value proposition (70%)

Part 2: Strategic marketing planning

  • Strategic marketing plans (30%)
  • Assessing and utilising organisational resources and assets (40%)
  • Monitoring and measuring marketing (30%)

Part 3: Market-led strategic change

  • Leading and inspiring an organisation (40%)
  • Developing a marketing orientated culture (30%)
  • Developing and delivering organisational strategies for change (30%)

Assessment: assignment

You will be asked to submit a written, practical business-based assignment.

Managing Corporate Reputation

Elective unit
Assessment by assignment

UNIT 4: Managing Corporate Reputation 

  • Understand and analyse the elements and forces controlling corporate reputation.
  • Develop strategies to recognise and minimise risk.

Aims of the unit

This unit explores ways in which organisations can minimise the gap between customer perception and the way it wants to be perceived. Marketers need to understand the range of forces that create and change perceptions, and how to avoid any potentially serious issues.

Unit structure

The unit is split into three parts, each with its own learning outcome. The weighting of each outcome, as part of the overall assessment, is shown in brackets below:

  • Part 1: Understanding the nature and characteristics of reputational management (25%)
  • Part 2: Managing the dimensions of an organisation’s reputation (25%)
  • Part 3: Developing effective corporate communications (50%)

Assessment: assignment

You will be asked to submit a written, practical business-based assignment.

Stage Two:
A route to Chartered Status


Assessment by work-based project

Stage two

A route to Chartered Status.

Aims of the unit

You will explore an emerging marketing theme and evaluate its impact on current marketing practice. You will be expected to provide a project proposal in which you have critically
evaluated current published work on the emerging marketing theme, and identified the key issues and opportunities facing the organisation or business sector.

Unit structure

Stage two will prepare you to lead the design, implementation and evaluation of a strategic business project within your own organisation or business sector.

Stage two is split into three parts, each with its own learning outcomes:

  • Part 1: Defining the project
  • Part 2: Project implementation and assessment
  • Part 3: Self review and CPD

Assessment: work-based project

You will be asked to submit a written, practical business-based assignment.

Requirements and your next steps

Entry requirements

Stage one

  • CIM Professional Diploma in Marketing (2003 syllabus or the 2009 syllabus) or the CIM Advanced Certificate in Marketing OR
  • A business or marketing Bachelor's or Master's degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (i.e. 180 credits in Bachelor degrees and 90 credits in Master's degrees) AND
  • A range of experience working at Senior Marketing Management level that allows potential students to evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and pass the entry test for this qualification

Stage two

  • Successful completion of stage one or a previous version of the CIM Professional Postgraduate Diploma in Marketing AND
  • A range of experience in a senior marketing management role that has provided potential students with ability to evidence competence in managing marketing resources and contributing to business decisions from a marketing perspective, and would be eligible for MCIM status. They should be able to evidence that they have met the learning outcomes of the Professional Postgraduate Diploma in Marketing if required to do so

ADDITIONALLY

  • Students should be in a position (preferably working) to plan, agree and implement a work-based project that is relevant to their business context.

Note: Entry level is dependent upon the currency and relevance of your qualifications and experience.

We do, however, ask that if English is not your first language, you provide us with evidence that you have achieved – within the past two years – either an IELTS Academic unit with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above.

Assessments

It's possible to qualify within a single academic year studying part-time. In stage one, you will be assessed across the four units using a blend of two basic methods:

  • Formal examination
  • Assignments, such as coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a business of your choice)

In stage two, you will need to submit a work-based project. This will be broken down into three tasks.

How long will it take to study?

Notional learning time is the amount of time we expect it to take, on average, to complete the learning outcomes of the unit to the standard defined by the assessment criteria. This includes:

  • Guided learning hours
  • Practical and work-based learning
  • Assessment preparation time
  • Assessment time

Each unit within the Chartered Postgraduate Diploma requires different amount of learning time depending on the unit. However, overall we expect each stage of the qualification to take approximately 600 hours of notional learning time to complete.

What will it cost?

The costs depend on the course, the mode of study and the Accredited Study Centre. The total payable to CIM in the first year* is £224.00 annual membership fee (£180.00 for emerging markets**) and £144.00 (£100.00 for emerging markets) in subsequent years, plus assessment fees for Stage One Chartered Postgraduate Diploma in Marketing of £90.00 per unit. In addition, Accredited Study Centre tuition fees are payable to the individual study centre.

For Stage Two, the assessment fee is £360.00 plus Accredited Study Centre tuition fees payable to the study centre.

* The first year’s membership fee includes exemption fees of £80.00.

** Find the full list of emerging markets here.

Do I qualify?

If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.