Designed for journalists and media professionals, our media centre contains all the latest news from CIM and a host of useful resources.
Media & Press
Naughty or nice? CIM warns marketers to stay sharp this ‘Smart’ Christmas
The Chartered Institute of Marketing (CIM) is warning marketers to fully consider the ‘naughty’ and ‘nice’ aspects of the multitude of smart devices that are set to be given as presents this Christmas.
Launch of the new Level 7 Programme
The Chartered Institute of Marketing (CIM), the professional body which brings you the world’s leading marketing qualifications, is today launching a new qualification designed to provide the platform senior marketers need to drive meaningful change and business growth.
Whose Data is it anyway?
New research released today by the Chartered Institute of Marketing (CIM), at its annual Digital Summit in London, reveals a shocking 92% of consumers do not fully understand where and how marketers, brands and organisations use their personal information and data and one third (31%) say they have no idea about where and how their personal data is being used.
Be transparent on social media or risk the consequences
Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has today released new research into the prevalence of questionable marketing on social media sites.
Marketers lack clarity on impact of EU Referendum
Almost two-thirds of marketing professionals (62%) don’t know enough about how the EU Referendum result could impact the business they work for, according to research by CIM (The Chartered Institute of Marketing).
Leaders’ lack of understanding is damaging customer relationships with brands, say marketers. Report reveals that two-thirds of marketers believe senior leaders fail to gain maximum value from their brand