Designed for journalists and media professionals, our media centre contains all the latest news from CIM and a host of useful resources.

Less than half of marketers know what their business wants to achieve

The Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, champion of customer engagement and best practice is today releasing the findings of a new report:“The Challenges and Opportunities facing Marketers in 2017.” 

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Brexit and recession top the list of concerns for marketers but will GDPR catch many unawares?

The report is based on two separate surveys; the first was conducted by YouGov, while the second was conducted by the CIM, via Survey Monkey. The surveys highlight the need for marketers to be agile and adaptable in an increasingly turbulent geopolitical landscape.

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The Chartered Institute of Marketing Celebrates Best Company Status

The Chartered Institute of Marketing is today honouring its recent ‘One to Watch’ Accreditation from Best Companies, the employee engagement specialists, by taking part in Best Companies Day. 

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76% of marketers say ad-blocking will be good for the industry

The Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, champion of customer engagement and best practice, is today launching the findings of a study asking marketers which trends are their top priorities in the year ahead.

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Naughty or nice? CIM warns marketers to stay sharp this ‘Smart’ Christmas

The Chartered Institute of Marketing (CIM) is warning marketers to fully consider the ‘naughty’ and ‘nice’ aspects of the multitude of smart devices that are set to be given as presents this Christmas.

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Launch of the new Level 7 Programme

The Chartered Institute of Marketing (CIM), the professional body which brings you the world’s leading marketing qualifications, is today launching a new qualification designed to provide the platform senior marketers need to drive meaningful change and business growth.

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Whose Data is it anyway?

New research released today by the Chartered Institute of Marketing (CIM), at its annual Digital Summit in London, reveals a shocking 92% of consumers do not fully understand where and how marketers, brands and organisations use their personal information and data and one third (31%) say they have no idea about where and how their personal data is being used.

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Be transparent on social media or risk the consequences

Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has today released new research into the prevalence of questionable marketing on social media sites.

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Marketers lack clarity on impact of EU Referendum

Almost two-thirds of marketing professionals (62%) don’t know enough about how the EU Referendum result could impact the business they work for, according to research by CIM (The Chartered Institute of Marketing).

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Brand Experience

Leaders’ lack of understanding is damaging customer relationships with brands, say marketers. Report reveals that two-thirds of marketers believe senior leaders fail to gain maximum value from their brand

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