What you will learn

Marketing Principles (mandatory)
The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.

Customer Communications (elective)
The different customers that organisations have, and ways of communicating with those customers, through building a marketing communications plan.

Digital Essentials (elective)
Provides an understanding of what is meant by digital marketing and the key communication tools used. 

Bite-size awards

Each module can be achieved as a distinct, self-contained award
which can be built up to attain the full foundation certificate.

Marketing PrinciplesCustomer CommunicationsDigital Essentials

Full qualification

To achieve the qualification, a pass in the mandatory module and ONE elective module is required.

Foundations modules

What does it cost?

Tuition costs*

Your study centre will be able to provide you with the cost of tuition.

Other costs (payable to CIM)

Annual registration fee - £50.00**
Assessment fees - £200.00

*Figures based on successful completion at first attempt; this price does not include the fee for any resits required.

**Please note that membership prices will increase on 01 July 2017.

Download qualification specification.

Do I qualify?

If English isn’t your first language, you will also need to demonstrate
you’ve achieved one of the following English language qualifications
within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.

Next steps - find a study centre

Study centres