What you will learn:
Marketing Principles (mandatory)
The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.
Customer Communications (elective)
The different customers that organisations have, and ways of communicating with those customers, through building a marketing communications plan.
Digital Essentials (elective)
Provides an understanding of what is meant by digital marketing and the key communication tools used.
Successful completion of two modules will lead to the CIM Foundation Certificate in Marketing.
If you wish, you can study for one module at a time and build up to a full qualification later.