Branding

These might consist of a logo, a general look and feel, a tone of voice and the way a company interacts with its customers – but the whole should be much greater than the sum of the parts.

Find out how changing employment trends – with higher staff turnover and employees increasingly empowered to take on customer relationships – have led to a greater focus on internal branding. Read, too, about how branding and marketing have been influenced by the enormous success of e-commerce.

For a greater understanding of brands and branding select the relevant button to search our library catalogue. Or to search Ebsco's Business Source Corporate, members can log in and click on the Branding link in the Member content area.*

     

To select your own search terms use our subject search

We offer a photocopying service where permissible within the Copyright, Designs and Patents Act 1988. See related downloads for a copyright request form.

Postal book loans are available to members in the UK & Eire for a small fee. See member content for the postal loan request form.

British Brands Group

The British Brands Group is a membership organisation dedicated to championing brands in the UK. Their aim is to ensure the positive contribution of brands to consumers, the economy and society is better understood.

The British Brands Group produces reports and studies on brands and branding many of which can be downloaded from their website.

*This link will require you to have accessed Ebsco via this website before on the computer you are currently using. If you have any problems accessing Ebsco please contact the library services team.