Mobile marketing
Mobile is changing the way we use the internet and marketers are not fully exploiting its potential. Opportunities presented by apps and the ubiquity of mobile phones give marketers new and different ways to get their messages across. Mobile marketing is not a case of adding banners or intrusive ads but rather to find innovative, creative and customer-tailored ways to reach people. Mobiles create a nebula of data and information that will enable marketers to create one-to-one marketing – if the customer wants it.
A phone is no longer just a phone, it is a powerful computer that just happens to make phone calls. It's not a phone: A future of mobile marketing considers where this exciting and yet largely untapped area of marketing could progress in the near future.
For a greater understanding of mobile marketing members can search Ebsco's Business Source Corporate, log in and click on the Mobile marketing link in the Member content area.*
*This link will require you to have accessed Ebsco via this website before on the computer you are currently using. If you have any problems accessing Ebsco please contact the library services team.
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