Ethics and social responsibility
There’s no doubt that ethics and corporate social responsibility have an increasing impact on business. But it’s not enough to produce a corporate responsibility (CR) report each year and hope that committing to sustainable initiatives won’t adversely affect profit.
The role of the marketer these days could be seen in terms of connecting with stakeholders not only in terms of value, but in terms of values. In a world where intangible assets and corporate reputation are centre stage, the marketing team needs to focus on ethical issues more than ever before.
This section offers a selection of papers and reports to stimulate your thinking in this area.
For a greater understanding of ethics and social responsibility select the relevant button to search our library catalogue. Or to search Ebsco's Business Source Corporate, members can log in and click on the Ethics and social responsibility link in the Member content area.*
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Brands and responsible business
Brands rest on reputations and branded companies make significant investments in corporate social responsibility (CSR). Responsible and sustainable activity is now a core part of business best practice, while Government and business are increasingly working together to achieve public policy goals.
In February 2010 the British Brands Group published a study on the investment made by brands into responsible business practices and the developing partnership approach between Government and brands to deliver public policy goals. Brands and responsible business can be downloaded from the British Brands Group website.
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