Marketing plans and strategy
A good marketing plan will help to keep you ahead of the competition and transform your objectives into a strategy that will benefit your company and customers.
So as well as offering you an online Marketing Planning Tool, this section considers issues such as segmentation – vital if you’re seeking to increase your market share – and competitor research, which is often undervalued and under-resourced. Both are invaluable preparation for an effective marketing plan and strategy.
For a greater understanding of marketing planning and strategy select the relevant button to search our library catalogue. Or to search Ebsco's Business Source Corporate, members can log in and click on the Marketing plans and strategy link in the Member content area.*
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