Responsible Food Labelling

From Boardroom to Shopping Basket – the full, balanced review

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As the food and drink sector faces growing public, media and regulatory scrutiny, we go behind the packaging with a unique research study exploring consumer perceptions, attitudes and behaviours, and responsible marketing policies and practices by brands and retailers.

Media Coverage

See our research and thought leadership coverage in the marketing and wider business press

AT CIM, WE’RE INDEPENDENT, CONNECTED AND ESTABLISHED

For more than 100 years we’ve put the needs of marketers at the heart of what we do, and this is more important now, than ever. The pace of change and amount of disruption facing organisations is unprecedented – new technologies, new tools, new channels and a new mandate for marketers. The need for growth and performance has never been more critical and it’s marketers – as champions of the customer, experts in insight and orchestrators of competitive advantage – that can make the difference between success and mediocrity.

In recent years we’ve created and led some of the most compelling, informative and impactful research and thought leadership initiatives our industry has seen. We combine our independence (which keeps us honest), our networks (which give us access to the brightest minds and most-respected organisations) and our experience (which helps us deliver real insight), to create value for those in or interested in marketing.

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