Certificate in Professional Marketing

Go beyond the basics of marketing and become an even more effective marketer with the CIM Certificate in Professional Marketing. Developed for those who are in marketing and are looking to progress their career, this new qualification will give you the practical skills and knowledge to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will help you build your credibility in your professional marketing role.

Who is it for?

This recognised CIM qualification is ideal if you are a junior marketer, working in a support role or simply undertake marketing as part of your job.

What you will learn

Marketing (mandatory) - The role and function and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

Integrated Communications (mandatory) - The many different ways of communicating with customers, both inside and outside the organisation.

And then you will have the choice of two electives:

Customer Experience - Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.


Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit

Successful completion of three modules will lead to the CIM Certificate in Professional Marketing.

If you wish, you can study for one module at a time, and build up to a qualification later. Please contact us to discuss the options open to you.

For groups and teams

We regularly deliver our qualifications to groups and teams of individuals within organisations, or build a bespoke programme to suit your industry or business needs.

For more details please contact team@cim.co.uk or call +44 (0)1628 427250.

Bite-size awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.

Bite-size Awards

Full qualification

To achieve the qualification, a pass in BOTH mandatory modules is required.

mandatory modules







What does it cost?

Tuition Costs

Your study centre will be able to provide you with the cost of tuition.

Other costs (Payable to CIM)

Annual Registration fee - £50.00
Assessment Fees - £390 (£345.00 in emerging markets*)

* Find the full list of emerging markets here.

What’s my next move?

Take a look at the Diploma in Professional Marketing – developing your knowledge, skills and understanding at a management level.

Do I qualify?

If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.