Certificate in Professional Marketing

Certificate in Professional MarketingQualification overview

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
Successful completion of the Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to perform an essential and successful professional marketing role within the workplace.
Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Designed with complete flexibility in mind

This qualification consists of three modules: two mandatory and one elective. However, you can choose to complete just one module and gain an award. You can choose to continue to study and add to your module awards. When you complete two mandatory modules and one elective module, you will achieve the full qualification.

A choice of elective modules is available and will be continually reviewed. Further elective modules will be made available in line with industry demands.

Who is it for?

The Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing.
Ideal for those working in marketing support roles (eg, marketing assistants) or whose current job encompasses elements of marketing.

Entry requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4

Assessments

A variety of assessment methodology is used for the Certificate in Professional Marketing depending on the module chosen. Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs.

In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.

How long will it take to study?

Notional learning time is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria. This includes:

  • Guided learning hours
  • Practical and work-based learning
  • Assessment preparation time
  • Assessment time

Each module will take 130-150 hours notional learning time.

There are three assessment sessions per year.

To gain the Certificate in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a stand-alone to gain a module award.

Marketing

Mandatory module
Assessment by exam

Marketing (Mandatory)

Marketing is a key driver of success in today’s dynamic organisations. This module will give you an insight into marketing concepts and tools and how these are applied to deliver results.

Aims of the module

This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: The marketing concept

  • Understand the role and function of marketing (10%)
  • Understand what influences customer behaviour (15%)

Unit 2: Analysis and insight

  • Identify factors and trends in the marketing environment and how they affect marketing
    planning (15%)
  • Identify options for gathering relevant marketing information (15%)

Unit 3: Marketing mix

  • Know the elements of the marketing mix (30%)
  • Apply and adapt the marketing mix to satisfy customer needs (15%)

Assessment: A multiple-choice exam (a two hour objective test)

50 multiple-choice questions to be completed in a two hour controlled assessment.

Integrated Communications

Mandatory module
Assessment by assignment

Integrated Communications (Mandatory)

Marketers need to communicate effectively with internal stakeholders and customers. This module will provide you with the skills to assist in developing communications to build sustainable relationships.

Aims of the module

This module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Internal marketing

  • Know how to build cross-functional relationships (15%)
  • Understand how to harness resources to deliver effective marketing solutions (10%)

Unit 2: Value proposition

  • Create effective communications to deliver value to customers (15%)
  • Understand product and brand management (20%)

Unit 3: Marketing communications

  • Understand the components of the marketing communications mix (20%)
  • Develop integrated marketing communications (20%)

Assessment: Assignment

A 12 page assignment, of three tasks, based on a given scenario and an organisation of choice.

Customer Experience

Elective module
Assessment by assignment

Customer Experience (Elective)

Marketers increasingly need to develop deeper knowledge of customers in different contexts. This module will enable you to understand and enhance customer experience.

Aims of the module

This module recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets).

By the end of this module you should be able to:

Unit 1: Customer context

  • Understand the range of different contexts across which marketers operate (15%)
  • Understand the importance of customer expectations (15%)

Unit 2: Customer experience

  • Understand the different dimensions of customer experience (20%)
  • Deliver activities that enhance customer experience (20%)

Unit 3: Measuring and monitoring

  • Know how to monitor and measure customer experience in context (15%)
  • Use metrics to improve future customer experience (15%)

Assessment: Assignment

A 12 page assignment of three tasks, based on a given scenario and an organisation of choice.

Digital Marketing

Elective module
Assessment by portfolio

Digital Marketing (Elective)

Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities.

Aims of the module

This module is about appreciating the importance of the ever-evolving digital landscape and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: The digital landscape

  • Understand the opportunities and challenges presented through the disruptive digital environment (15%)
  • Assess the impact and influence of the dynamic digital environment (15%)

Unit 2: Digital toolkit

  • Understand how key digital tools can support and enhance marketing (20%)
  • Understand the relevance of digital platforms and channels in context (20%)

Unit 3: Digital in action

  • Develop digital activities to support and enhance multichannel marketing (15%)
  • Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%)

Assessment: Portfolio

A work-based portfolio which is broken down into three tasks: research, plan and report.

A professional qualification and modular awards to suit your lifestyle

Our qualification and award pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Bite-size awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.

Bite-size Awards

Full qualification

To achieve the qualification, a pass in BOTH mandatory modules is required.

mandatory modules

* Currently there are two elective modules available. This will be continually reviewed.

What does it cost?

The costs depend on the course, the mode of study and the Accredited Study Centre. The total payable to CIM is £440.00 (£395.00 in emerging markets*) in addition to Accredited Study Centre tuition fees which are payable to the study centre. CIM costs include an annual registration fee of £50.00** and assessment fees for the Certificate in Professional Marketing at £130.00 (£115.00 in emerging markets) per module.

* Find the full list of emerging markets here.

**The registration fee of £50 is payable annually for each year of the duration of your studies. The above CIM costs are based on the qualification being completed within 12 months.

What’s my next move?

Take a look at the Diploma in Professional Marketing – developing your knowledge, skills and understanding at a management level.

Do I qualify?

If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.