What you will learn
Marketing (mandatory) - The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.
Integrated Communications (mandatory) - The many different ways of communicating with customers, both inside and outside the organisation.
And then you will have the choice of two electives:
Customer Experience - Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.
Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit
Successful completion of three modules will lead to the CIM Certificate in Professional Marketing.
If you wish, you can study for one module at a time, and build up to a full qualification later.