Certificate in Professional Marketing

What you will learn

Marketing (mandatory) - The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

Integrated Communications (mandatory) - The many different ways of communicating with customers, both inside and outside the organisation.

And then you will have the choice of two electives:

Customer Experience - Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.


Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit.

Bite-size awards

Each module can be achieved as a distinct, self-contained award
which can be built up to attain the full certificate.

MarketingIntegrated CommunicationsCustomer ExperienceDigital Marketing

Full qualification

To achieve the qualification, a pass in BOTH mandatory modules is required and ONE elective is required.

Professional Modules

What does it cost?

Tuition costs*

Your study centre will be able to provide you with the cost of tuition.

Other costs (payable to CIM)

Annual registration fee - £50**
Assessment fees - £420 (£360)***

*Figures based on successful completion at first attempt; this price does not include the fee for any resits required.

**Please note that membership prices will increase on 01 July 2017.

***Discount available to members who reside in countries listed as eligible for an international reduced rate

Download qualification specification.

Do I qualify?

One or more of the following is required to gain entry onto this module:

  • CIM Level 3 Introductory Certificate in Marketing.
  • CIM Foundation Certificate in Marketing.
  • Any relevant Level 3 qualification.
  • Any UK degree or international equivalent.
  • International Baccalaureate (equivalent to NQF Level 3 and above).
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4.

If English isn’t your first language, you will also need to demonstrate
you’ve achieved one of the following English language qualifications
within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.

Next steps - find a study centre

Study centres