Certificate in Professional Marketing

What you will learn

Marketing (mandatory) - The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

Integrated Communications (mandatory) - The many different ways of communicating with customers, both inside and outside the organisation.

And then you will have the choice of two electives:

Customer Experience - Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.


Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit

Successful completion of three modules will lead to the CIM Certificate in Professional Marketing.

If you wish, you can study for one module at a time, and build up to a full qualification later.

Bite-size awards

Each module can be achieved as a distinct, self-contained award
which can be built up to attain the full certificate.

MarketingIntegrated CommunicationsCustomer ExperienceDigital Marketing

Full qualification

To achieve the qualification, a pass in BOTH mandatory modules is required.

Professional Modules

What does it cost?

Tuition Costs*

Your study centre will be able to provide you with the cost of tuition.

Other costs (Payable to CIM)

Annual Registration fee - £50
Assessment Fees - £390 (£345**)

*Figures based on successful completion at first attempt; this price does not include the fee for any resits required.

**Discount available to members who reside in countries listed as eligible for an International reduced rate

Do I qualify?

If English isn’t your first language, you will also need to demonstrate
you’ve achieved one of the following English language qualifications
within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.

Next steps - find a study centre

Study centres