Diploma in Professional Marketing

What you will learn

Strategic Marketing (mandatory) - The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.

Mastering Metrics (mandatory) - An understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.

And then you will have the choice of two electives:

  • Driving Innovation - To recommend how innovation and entrepreneurial marketing can help achieve competitive advantage OR
  • Digital Strategy - To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.

Successful completion of three modules will lead to the CIM Diploma in Professional Marketing.

If you wish, you can study for one module at a time, and build up to a full qualification later.

Bite-size awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full diploma.

Strategic MarketingMastering MetricsDriving InnovationDigital Strategy

Full qualification

To achieve the qualification, a pass in BOTH mandatory modules is required.

diploma modules

What does it cost?

Tuition Costs*

Your study centre will be able to provide you with the cost of tuition.

Other costs (Payable to CIM)

Annual Registration fee - £50
Assessment Fees - £510 (£405**)

*Figures based on successful completion at first attempt; this price does not include the fee for any resits required.

**Discount available to members who reside in countries listed as eligible for an International reduced rate.

Do I qualify?

If English isn’t your first language, you will also need to demonstrate
you’ve achieved one of the following English language qualifications
within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.

Next steps - find a study centre

Study centres