What you will learn
Strategic Marketing (mandatory) - The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
Mastering Metrics (mandatory) - With understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.
And then you will have the choice of two electives:
- Driving Innovation - To recommend how innovation and entrepreneurial marketing can help achieve competitive advantage OR
- Digital Strategy - To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.