A clear path to a CIM qualification
CIM Academy gives marketers a clear path to earning a recognised CIM qualification, with teaching and support shaped around marketing careers and organisational challenges. As CIM’s own study centre, we deliver every programme with the depth and consistency that builds capability across all levels of marketing.
Personalised study to suit your learning needs
Every learner receives a personalised approach. Tutors help them connect theory with day to day responsibilities, improving how they analyse audiences, manage campaigns, shape strategy and work with colleagues. High pass rates reflect the quality of preparation and the clarity each learner gains as they progress.
A tutor led online experience with live, interactive classes. You learn in a structured virtual classroom, with guidance from CIM Academy tutors and access to supporting resources that help you stay on track and build capability as you progress.
What’s included:
- Live virtual workshops led by a subject matter expert who teaches the content, shares real industry examples and supports discussion throughout each session.
- Access to the CIM Learning Portal, with curated online resources including tutorials, libraries, podcasts, webinars and reports.
- A dedicated learner support team providing guidance throughout your qualification.
- Live revision sessions to help you prepare effectively for assessments.
- Access to CIM’s Marketing – The Complete Guide online course, giving you a solid grounding in core marketing principles.
- A personalised training plan that helps you stay organised and complete your qualification within your chosen timeframe.
A flexible self-study experience, designed for independent learners. You work through online materials at your own pace, supported by a course director who provides direction when you need it. This option suits those who need flexibility in their schedule as they gain a recognised marketing qualification.
What’s included:
- Access to the CIM Learning Portal, with curated online study resources including tutorials, libraries, podcasts, webinars and reports.
- Pre-recorded revision sessions that support assessment preparation and help you structure your study time.
- A dedicated learner support team providing guidance throughout your qualification.
- A personalised training plan that helps you stay organised and complete your qualification within your chosen timeframe.
Full study management for hassle free learning
During onboarding, we set up your CIM membership and manage your assessment bookings - taking it off your plate. Your membership gives you resources, including practical marketing guides, online reports and eBooks, so you have reliable support throughout your studies.
Practical learning for the real world
This focus on applied learning benefits organisations as much as individuals. A CIM marketer brings clearer decision making, stronger planning and a broader understanding of modern marketing practice. For teams, this creates a more consistent standard of marketing capability and for leaders, it provides assurance that skills are aligned with CIM’s professional benchmarks.
The full range of CIM's globally recognised qualifications
