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  • The Senior Leader Apprenticeship + Marketing and Leadership MSc developed in partnership with Cranfield School of Management and CIM Academy. This part-time programme runs over 26 months and is delivered in two parts. It offers the best of academic theory, commercial insights and practical application. By completing both parts, learners will achieve a dual qualification, the Marketing and Leadership MSc and the CIM Marketing Leadership Programme and an option to register for Chartered Marketer status. 

    This programme meets the requirements of the Level 7 Senior Leader Apprenticeship Standard. Apprenticeship Levy funding of £14,000 can be used to fund part 1 of the programme with an additional £5,000 required to fund part 2 of the programme to complete the full MSc and CIM Marketing Leadership Programme. The programme can also be attended by participants who choose to self-finance their studies.

    This practical master’s course enhances your strategic marketing talent and ability to lead change. You will develop an understanding of management and leadership functions, including accounting and finance, growth and innovation, people management and organisational behaviour. In addition, you will learn specialist and advanced subjects relating to marketing including value propositions, customer relationships and delivery, marketing communications and evaluating marketing effectiveness.

    As a CIM member, you will have access to a variety of benefits, all designed to give you a competitive edge and start your journey to becoming a Chartered Marketer.

    This course is aimed at:

    • Experienced marketing professionals who are seeking, or required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
    • Early-career professionals who want a “real-world” business education which they can apply directly back to their workplace.
    • Second career professionals seeking a change into marketing and leadership positions.
    • Self-motivated marketing managers keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.

    Course Director

    The course is director is Annmarie Hanlon. Dr Hanlon is an academic and practitioner in strategic digital marketing and the application of social media for business. Her PhD investigated benefits and outcomes of social media marketing within organisations for which she was awarded the Mais Scholarship. Originally a graduate in French and Linguistics from University of London, Annmarie studied for the Chartered Institute of Marketing Diploma and won the Worshipful Company of Marketors’ award for the best results worldwide. She gained a Master’s in Business Administration, focusing on marketing planning and achieved a distinction for the Chartered Institute of Marketing’s E-Marketing Award.

    This page is for employers and prospective students interested in the Senior Leader Apprenticeship+ Marketing and Leadership MSc via the Apprenticeship Levy. If you are looking for information about the self-funded part-time Marketing and Leadership MSc, please view here.



    Join our next webinar

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    Start date

    15 April 2024

    Expression of Interest deadline

    12 February 2024

    Application deadline

    26 February 2024


    Cranfield campus

    CIM Moor Hall


    MSc in Marketing and Leadership

    CIM Marketing Leadership Programme (Level 7)


    CIM Professional Membership


    Course details

    The course covers core subjects in a series of 11 modules. These are delivered in seven one-week residential sessions over 15 months. Alongside the residential weeks, 20% of the course is delivered through a mix of online and face-to-face learning. The course is highly interactive and student-centred with large elements of teamwork, group projects and private study. The independent work-based project or thesis commences in the latter part of the second year. You will tackle live company challenges or select a relevant thesis topic, with the support of academic experts and company-based professionals.
    The Cranfield Senior Leader Apprenticeship+ Marketing and Leadership MSc is delivered in two parts:
    Part 1: 11 modules are studied over a 15-month period. During this time, students build their portfolio of work-based evidence with support from their employer and their Cranfield Apprenticeship Tutor. Students also have peer coaching alongside their studies. This concludes with an End-Point Assessment (EPA), completed over a five-month period, which includes the student’s Strategic Business Proposal, supported by their employer.
    Part 2: Progression to the Marketing and Leadership MSc over a further six-month period including research preparation and an organisation-based or relevant research project.

    All the modules listed below need to be taken as part of this course.

    CIM Informed by industry

    An external advisory panel informs the design and development of this course, and comprises senior marketing practitioners, reinforcing its relevance to the modern business world. Many of our faculty have held senior positions in industry and continue to engage with industry through consultancy and teaching. They are also supported by a team of international industry speakers and professors who bring the latest thinking and best practice into the classroom.

    Course delivery

    Part 1 taught modules are mapped to the revised Senior Leader Apprenticeship Standard (SLA). These are assessed through assignments that relate to a wide range of marketing and management themes. Part 2, the written thesis project, is written individually and submitted at the end of the course.

    Independent work-based project

    Your independent work based thesis commences in the second half of the second year. You will tackle live company challenges, or develop a relevant research question, and with the support of academic experts, and company-based professionals, develop a reflective report.


    Keeping our course up-to-date and current requires constant innovation and change. The modules we offer reflect the needs of business and industry and the research interests of our staff. As a result, they may change or be withdrawn due to research developments, legislation changes or for a variety of other reasons. Changes may also be designed to improve the student learning experience or to respond to feedback from students, external examiners, accreditation bodies and industrial advisory panels.

    To give you a taster, we have listed above the compulsory and elective (where applicable) modules which are currently affiliated with this course. All modules are indicative only, and may be subject to change for your year of entry.

    Contact us

    To speak to a CIM Academy learning advisor call +44 (0)1628 427240, email cimacademy@cim.co.uk or complete the contact form below.

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