CIM Foundation Certificate in Marketing

The Foundation Certificate in Marketing gives you the basic skills and knowledge required to understand marketing’s role in the organisation and to perform professionally.

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What you will learn:

• Marketing Principles (Mandatory) - The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.

And then you will have the choice of two electives:

• Customer Communications - The different customers that organisations have, and ways of communicating with those customers, through building a marketing communications plan.
OR:
• Digital Essentials - The key concepts associated with digital marketing, and the impact of the changing digital environment in relation to the customer and the digital tools used for communications. You will also consider the importance of digital content in the context of digital campaigns, as well as how campaigns can be monitored.

Successful completion of two modules will lead to the CIM Foundation Certificate in Marketing.

How it is assessed:

• One examination
• A seven-page assignment based on an organisation of your choice

CIM Certificate in Professional Marketing

For junior marketers and anyone in a marketing support role requiring the practical skills and knowledge to devise and execute tactical marketing activities.

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What you will learn:

• Marketing (Mandatory) - The role and function and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.
• Integrated Communications (Mandatory) - The many different ways of communicating with customers, both inside and outside the organisation.

And then you will have the choice of two electives:

• Customer Experience - Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.
OR:
• Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit.

Successful completion of three modules will lead to the CIM Certificate in Professional Marketing.

How it is assessed:

• One three-hour examination
• Worked-based assignments and/or e-portfolios

CIM Diploma in Professional Marketing

For anyone currently managing the marketing process, or aspiring to a management position. The Diploma provides the operational and strategic skills required to manage the marketing function.

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What you will learn:

• Strategic Marketing (Mandatory) - The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
• Mastering Metrics (Mandatory) - Understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.

And then you will have the choice of two electives:

• Driving Innovation - To recommend how innovation and entrepreneurial marketing can help achieve competitive advantage.
OR:
• Digital Strategy - To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.

Successful completion of three modules will lead to the CIM Diploma in Professional Marketing.

How it is assessed:

• One three-hour examination
• Worked-based assignments and/or e-portfolios