Marketing Communications Training Courses

Principles

Introductory courses covering the core concepts, tools and techniques you need to build confidence in this area.

Marketing Principles

The core fundamentals of marketing: concepts, models, practices and techniques.

Marketing Fundamentals

This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.

Principles

E-learning

6 hours

Introduction to Public Relations

The fundamentals of PR in just one day.

Principles

Virtual

1 day

Marketing Communications Principles

The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.

Principles

Virtual

1 day

Intermediate

Practical courses for marketers ready to build on the basics and apply more advanced techniques in their role.

Event Marketing

How to plan and promote effective live, virtual or hybrid events

Intermediate

Virtual

1 day

The CIM Marketing Programme

The definitive guide that covers the key principles of marketing.

Intermediate

Virtual

2 days

Marketing - The Complete Guide

This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.

Intermediate

E-learning

25 hours