Marketing Communications

Marketing Fundamentals

This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.

Principles

E-learning

6 hours

Introduction to Public Relations

The fundamentals of PR in just one day.

Principles

Intermediate

Practical courses for marketers ready to build on the basics and apply more advanced techniques in their role.

Email Marketing

How to improve the performance of your email campaigns.

Integrated Marcomms Planning

How to use a simple six-stage approach to integrated marketing communications planning.

Event Marketing

How to plan and promote effective live, virtual or hybrid events

Planning and Optimising Marketing Campaigns

This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.

E-learning

25 hours

The CIM Marketing Programme

The definitive guide that covers the key principles of marketing.

2 days

Marketing - The Complete Guide

This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.