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  • Kick-start your marketing career

    The CIM Level 3 qualification is perfect for new marketers and aspiring marketers, giving you the foundation for a successful career.

    • Gain essential skills: Enhance your knowledge and develop the core skills required to begin your career as a key member in any marketing team.
    • Build a strong foundation: Position yourself for progression, opening up more career pathways opportunities.
    • Get hands-on experience: Acquire practical skills that you can immediately apply to your role, building your confidence as you learn.

    Download CIM Level 3 Foundation Certificate module specifications

    You can now achieve an Extended Foundation Certificate in Professional & Digital Marketing by topping up with an additional module.

    Got questions? Speak to a learning adviser on 01628 427222 or submit an enquiry.

    Customise your qualification

    Select two modules to total 24 credits for your Level 3 Foundation Certificate.

    Marketing essentials

    12 credits


    Select one of these

    Content &

    12 credits


    12 credits


    You're ready to go!

    It's time to find a study centre that offers your choice of modules.


    Note: you can now choose to extend your qualification by taking an additional module. Speak to your chosen study centre to find out more.

    Module overview

    Marketing essentials

    Designed to provide you with an understanding of the key concepts and terminology needed to build knowledge and understanding of how marketing works, how customers behave and how the marketing mix can be applied. 

    Module specification

    Marketing insights

    Insight into how and why customers are key to matching marketing activities to meet customer needs. Gaining understanding of concepts, techniques and applications within marketing research and customer insights is key, alongside how social, cultural and technological differences influence behaviour. 

    Module specification

    Content and channels

    Communicating and informing your customers is a key aspect of building a relationship. This module introduces the types of content marketers can create, as well as the channels that can be used to reach key target audiences.

    Module specification

    Do I qualify?

    You don’t need any previous experience or knowledge of marketing to get started with either the Foundation Certificate in Professional and Digital Marketing or the Extended Foundation Certificate in Professional and Digital Marketing.

    If English is not your first language, you’ll need to provide evidence of your English proficiency achieved within the last two years. We accept the following qualifications:

    • IELTS Academic Module: Overall score of 6.5, with each component at least 6.0.
    • Cambridge Certificate of Advanced English: Grade B or above.

    Find a place to study

    Our qualifications are provided globally by our
    network of over 100 Accredited Study Centres.


    Get in touch

    If you would like further details on our qualifications, please complete the enquiry form below and we will be in touch.
    Alternatively, to speak to our learning advisers call 01628 427222

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