Upcoming Courses
Profitable Product Management
A career development programme for product managers combining marketing, financial and people skills
Psychology of Persuasive Marketing Communications
How to develop persuasive, effective marketing messages that increase conversations and boost sales.
Customer Experience Management
Turning theory into practical and sustainable action.
Introduction to Digital Marketing
'A digital marketing 101' - Everything you need to become a successful digital marketer.
Courses
Marketing the Brand
Best practice brand management; the secrets of great brand management from the worlds leading brands.
Profitable Product Management
A career development programme for product managers combining marketing, financial and people skills
Brochure Writing: A Practical Approach
The A-Z of writing brochures and leaflets - packed with useful information.
How to Write Successful Newsletters and Press Releases
Create compelling press releases and news letters that produce goodwill and motivate readers to take action.
Affiliate Marketing
How to maximise online sales from your company's affiliate programme in one day.
Implementing Strategy
How to effectively implement an organisation's strategy to deliver successful outcomes.
Global Branding
How to grow a brand across international and cultural boundaries
Agency Briefing and Management
Get the maximum from agency partners and the creative process.
Leadership Skills for New Managers
The definitive course for new leaders - now in its 13th year
Psychology of Persuasive Marketing Communications
How to develop persuasive, effective marketing messages that increase conversations and boost sales.
Search Engine Marketing
How to plan and manage effective SEO and PPC in Google and Bing
Writing an Integrated Marketing Communications Plan
Creating successful integrated marketing communication campaigns,by properly planning for them.