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Courses

Profitable Product Management

A career development programme for product managers combining marketing, financial and people skills

Affiliate Marketing

How to maximise online sales from your company's affiliate programme in one day.

How to Write Successful Newsletters and Press Releases

Create compelling press releases and news letters that produce goodwill and motivate readers to take action.

Global Branding

How to grow a brand across international and cultural boundaries

Agency Briefing and Management

Get the maximum from agency partners and the creative process.

Market and Sales Forecasting

Get ahead of the curve and give yourself a core competency.

Writing an Integrated Marketing Communications Plan

Creating successful integrated marketing communication campaigns,by properly planning for them.

Leadership Skills for New Managers

The definitive course for new leaders - now in its 13th year

Principles of Great Copywriting

A highly interactive course, designed to build confidence in writing for marketing communications.

Implementing Strategy

How to effectively implement an organisation's strategy to deliver successful outcomes.

Advanced Must Know Law for Marketers

Protecting brands and reputation in a complex legal and regulatory world.

Psychology of Persuasive Marketing Communications

How to develop persuasive, effective marketing messages that increase conversations and boost sales.

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