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Marketing the Brand

Best practice brand management; the secrets of great brand management from the worlds leading brands.

Profitable Product Management

A career development programme for product managers combining marketing, financial and people skills

Brochure Writing: A Practical Approach

The A-Z of writing brochures and leaflets - packed with useful information.

How to Write Successful Newsletters and Press Releases

Create compelling press releases and news letters that produce goodwill and motivate readers to take action.

Affiliate Marketing

How to maximise online sales from your company's affiliate programme in one day.

Implementing Strategy

How to effectively implement an organisation's strategy to deliver successful outcomes.

Global Branding

How to grow a brand across international and cultural boundaries

Agency Briefing and Management

Get the maximum from agency partners and the creative process.

Leadership Skills for New Managers

The definitive course for new leaders - now in its 13th year

Psychology of Persuasive Marketing Communications

How to develop persuasive, effective marketing messages that increase conversations and boost sales.

Search Engine Marketing

How to plan and manage effective SEO and PPC in Google and Bing

Writing an Integrated Marketing Communications Plan

Creating successful integrated marketing communication campaigns,by properly planning for them.

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