Upcoming courses
A complete guide to digital marketing best practice, techniques and tools.
10 July 2017 | Moor Hall
Details
Best practice brand management; the secrets of great brand management from the world’s leading brands.
11 July 2017 | London
The all-inclusive 'how to guide' to marketing communications and planning.
Turning theory into practical and sustainable action.
24 July 2017 | Moor Hall
All courses
Enhance your skills and knowledge to build successful content strategies
Create and manage a conversion rate optimisation program within your organisation
Think about your copywriting in a more conceptual way and dramatise ideas for your audience
Taking e-mail marketing to the next level
How to get more powerful reporting from Google Analytics and Universal Analytics for advanced users
Protecting brands and reputation in a complex legal and regulatory world
Plan and execute an advanced Search Engine Marketing program with real returns on investment
Develop techniques to win more sales and build long term profitable partnerships with your customers
Plan and execute an advanced SEO program with real returns on investment
How to boost social media audiences and engagement via Facebook, Twitter, Instagram, Pinterest & LinkedIn
How to maximise online sales from your company’s affiliate programme in one day
Get the maximum from agency partners and the creative process
Use logical planning to improve the effectiveness and profitability of your business
How to match your company’s resources and skills to the opportunities developing around you
Differentiate your brand and communicate a compelling brand idea through its identity
Strategic brand management
Making the intangible tangible
Enhance and innovate your brand experience by evaluating the impact of every touchpoint
The A-Z of writing brochures and leaflets - packed with useful information
How to apply basic financial, mathematical and statistical techniques to help you quantify marketing performance
Giving you the tools to build a better value position through artful negotiation
Build exciting channel strategies for your business and identify, develop and motivate the right partners
How to define the role for content marketing in your organisation and develop an initial content marketing approach
The complete conversion optimisation toolkit and process to drive ROI from day one
How to write brilliantly effective copy, every day
Engage customers in an increasingly social and technologically-oriented marketing environment
Turning theory into practical and sustainable action
Follow 10 steps to plan and execute a market research project - a structured and practical guide
Build significant demand for your products and services by creating ‘compelling value propositions'
How to win business through systematic planning and effective writing and presentation techniques
A complete guide to digital marketing best practice, techniques and tools
Advanced digital marketing strategy and tactical implementation
Understand the real drivers behind customers behaviour
A strategic approach to planning and executing all aspects of events
Make sure that the copy produced by your organisation is accurate and readable
Best practice for a core digital channel
Delivering successful and compliant direct marketing campaigns
How to build relationships with customers and increase their value to your organisation.
Delivering value through marketing to drive business success
Improving company competitiveness and performance in the B2B marketplace
Marketing's application in the public and not for profit sectors
Introducing the tools, skills and processes you need to maximise your performance as a product manager
Gain the confidence and skills required to implement the essential stages of project management
How to make more sales, hit targets and sell like a professional
How to grow a brand across international and cultural boundaries
Google Analytics made simple
Essential strategies for winning, defending and growing key account business
Getting noticed by search engines and your audience
Create compelling press releases and newsletters that produce goodwill and motivate readers to take action
Develop an eCRM programme for your business.
Build and implement a social media strategy using a combination of social channels
How to effectively implement an organisation’s strategy to deliver successful outcomes
How to make innovation happen using tools, techniques and processes applied by leading innovators
How to maximise your organisation’s performance by setting up an effective internal communications system
Understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate
How to gain a new understanding of human behaviour and how to change it
How to write a great brand plan
How to use customer experience as a critical source of business success
A ‘digital marketing 101' – everything you need to know to be a successful digital marketer
Understanding finance – a challenging topic made simple
A solid grounding in the themes and ideas that underpin successful marcoms
If you can’t measure it, you can’t manage it – it’s as simple as that!
Understand the power of mobile and how mobile marketing supports the marketing mix and wider business objectives
A clear NPD process that leads to effective innovation and market success
A comprehensive insight into the key elements of PR
Maximise your key customers' potential through a strategic, relationship-based account management process
The definitive course for new leaders – now in its 13th year
Create a roadmap to develop your digital marketing strategy and capability
Marketing communications are more cost-effective if they are integrated and properly managed
Gain the skills and confidence to manage people and projects to expectations
Gain the skills that drive success
Get ahead of the curve and give yourself a core competency
Drive new revenues and profitability for your business by creating compelling alliances and partnerships
Learn key marketing skills at our intensive marketing workout
A masterclass in creating and managing great marketing communications that deliver results
A more professional, accountable and scientific approach to your marketing
How to build an inspirational strategic and tactical marketing plan
Best practice brand management; the secrets of great brand management from the world’s leading brands
Giving multi-channel customers a consistent, value-added experience whenever and wherever they expect it
A highly interactive course, designed to build confidence in writing for marketing communications
In the B2B environment, product management theory is not enough - practical application is essential
A career development programme for product managers combining marketing, financial and people skills
How to develop persuasive, effective marketing messages that increase conversions and boost sales
Accelerate your latent sales ability from 0 to 60 in three days
How to plan and manage effective SEO and PPC in Google and Bing
Learn how to get more from your existing or new PPC campaigns in just one day
Understand how to set up a social media marketing programme
Maximise your social media potential to deliver engaging business to business relationships with impact
Buying, selling, and measuring it with confidence
Delivering organisational success by putting the customer at the heart of planning
How to Engage, Acquire and Retain them
How to think, speak and present information in stories not catalogues
The all-inclusive 'how to guide' to marketing communications and planning
How to boost your website or app’s return-on-investment using best practice UX (User Experience)
Optimise your insights in order to add real value and drive your growth strategy
Creating successful integrated marketing communications campaigns, by properly planning for them
For more informationCall +44(0)1628 427360Email training@cim.co.uk
