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Marketing the Brand

Best practice brand management; the secrets of great brand management from the worlds leading brands.

Profitable Product Management

A career development programme for product managers combining marketing, financial and people skills

Implementing Strategy

How to effectively implement an organisation's strategy to deliver successful outcomes.

Brochure Writing: A Practical Approach

The A-Z of writing brochures and leaflets - packed with useful information.

Leadership Skills for New Managers

The definitive course for new leaders - now in its 13th year

Search Engine Marketing

How to plan and manage effective SEO and PPC in Google and Bing

Writing an Integrated Marketing Communications Plan

Creating successful integrated marketing communication campaigns,by properly planning for them.

Principles of Great Copywriting

A highly interactive course, designed to build confidence in writing for marketing communications.

How to Write Successful Newsletters and Press Releases

Create compelling press releases and news letters that produce goodwill and motivate readers to take action.

Must Know Law for Marketers

Protecting brands and reputation in a complex legal and regulatory world.

Agency Briefing and Management

Get the maximum from agency partners and the creative process.

How to Develop Your Key Accounts

Essential strategies for winning, defending and growing key account

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