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Marketing the Brand

Best practice brand management; the secrets of great brand management from the worlds leading brands.

Profitable Product Management

A career development programme for product managers combining marketing, financial and people skills

Market and Sales Forecasting

Get ahead of the curve and give yourself a core competency.

Search Engine Marketing

How to plan and manage effective SEO and PPC in Google and Bing

Brochure Writing: A Practical Approach

The A-Z of writing brochures and leaflets - packed with useful information.

Agency Briefing and Management

Get the maximum from agency partners and the creative process.

Writing an Integrated Marketing Communications Plan

Creating successful integrated marketing communication campaigns,by properly planning for them.

Leadership Skills for New Managers

The definitive course for new leaders - now in its 13th year

Implementing Strategy

How to effectively implement an organisation's strategy to deliver successful outcomes.

Must Know Law for Marketers

Protecting brands and reputation in a complex legal and regulatory world.

How to Write Successful Newsletters and Press Releases

Create compelling press releases and news letters that produce goodwill and motivate readers to take action.

Principles of Great Copywriting

A highly interactive course, designed to build confidence in writing for marketing communications.

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