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Showing 16 courses for "marketing communications"
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The core fundamentals of marketing: concepts, models, practices and techniques.
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.
Introduction to Public Relations
The fundamentals of PR in just one day.
Event Design and Management
How to plan and deliver effective live, virtual and hybrid events.
How to deliver a powerful Internal Communications strategy and plan.
Marketing Communications Planning
How to use a proven, simple six-stage approach to integrated marketing communications planning
Digital Marketing in Practice
Exploring the latest digital marketing trends, tools, and techniques
How to improve the performance of your email campaigns.
B2B Marketing Communications
Plan high-impact B2B communications that drive sales using a 5-step framework.
Create visually compelling marketing dashboards and storytelling techniques to drive informed decision-making.
How to build an event marketing strategy and action plan.
Planning and Optimising Marketing Campaigns
This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
The CIM Marketing Programme
The definitive guide to marketing
B2B Lead Generation
How to generate and convert high quality B2B leads.
Marketing – The Complete Guide
This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.