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Courses
Principles
Virtual
In-Person
Marketing Principles
The core fundamentals of marketing: concepts, models, practices and techniques.
Virtual
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Virtual
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Online
Marketing Fundamentals
This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.
Virtual
Introduction to Public Relations
The fundamentals of PR in just one day.
Intermediate
Virtual
Event Design and Management
How to plan and deliver effective live, virtual and hybrid events.
Virtual
Internal Communications
How to deliver a powerful Internal Communications strategy and plan.
Virtual
Marketing Communications Planning
How to use a proven, simple six-stage approach to integrated marketing communications planning.
Virtual
Digital Marketing in Practice
Exploring the latest digital marketing trends, tools, and techniques.
Virtual
Email Marketing
How to improve the performance of your email campaigns.
Virtual
B2B Marketing Communications
Plan high-impact B2B communications that drive sales using a 5-step framework.
Virtual
Marketing Dashboards
Create visually compelling marketing dashboards and storytelling techniques to drive informed decision-making.
Virtual
Event Marketing
How to build an event marketing strategy and action plan.
Online
Planning and Optimising Marketing Campaigns
This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
Virtual
The CIM Marketing Programme
The definitive guide that covers the key principles of marketing.
Virtual
B2B Lead Generation
How to generate and convert high quality B2B leads.
Online
Marketing - The Complete Guide
This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.
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