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  • Virtual

    Overview

    Gathering data from multiple sources and systems and combining them to present a detailed overview in a dashboard to inform strategic decisions and ROI is now more than ever a required skill of every marketer. This highly interactive one-day course will equip you with practical tools, templates, and frameworks that you can take away and tailor to your business dashboard needs. Learn how to design and build marketing dashboards that visually create a story, turning numbers into insights and actions. The course will emphasise the importance of selecting the right data, storytelling, and data visualisation techniques to effectively engage stakeholders and drive informed decision-making. Additionally, we will cover the fundamentals of Google Analytics 4 (GA4) and teach you how to identify the right metrics from GA4's key reports.

    Who should attend?

    This course is designed for marketers looking to develop a best practice framework to identify the metrics and information to provide context to the performance of their marketing efforts. Additionally, marketers interested in improving their understanding of Google Analytics 4 (GA4) to create reports and dashboards will benefit from the course content.

    Learning outcomes

    • Develop and build a tailored marketing dashboard for your business
    • Identify the right metrics and data sources to measure marketing performance
    • Use storytelling techniques to turn data into a compelling narrative
    • Apply principles of data visualisation for effective marketing dashboards
    • Understand the features and navigation of Google Analytics 4 (GA4)
    • Design visually appealing and easy-to-understand marketing dashboards using Microsoft Power Bl, Tableau and Looker Studio
    • Implement best practices for dashboard layout, colour, and data hierarchy
    • Integrate online and offline channels in your marketing dashboards
    • Expand your awareness of best practices in marketing dashboard creation
    • Effectively present dashboards to engage stakeholders and drive understanding
    • Analyse case studies of successful marketing dashboards for inspiration
    • Explore innovative approaches and technological solutions for marketing dashboards

    Course Dates

    Start Date Duration Location
    11 Sep 2024 1d Virtual
     
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    14 Nov 2024 1d Virtual
     
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    15% off courses

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    Ends August 15 T&Cs.

    Course Director

    Sarah Jones

    Sarah specialises in the development and implementation of marketing strategies that accelerate revenue, profit, and value for business. She is highly skilled in strategy, digital marketing, digital transformation, AI, data, CRM, multi-channel marketing, ABM, campaign management, metrics, and automation. Working in B2C and B2B across sectors, Sarah has held senior leadership roles with brands including Asda, Mars, Experian, Regus, Pfizer (Wyeth) and BOC. As well as running her business, Sarah is a consultant, lecturer, and trainer for the Chartered Institute of Marketing (CIM), is a regular public speaker, and appears on radio and industry panels to explore how marketing can be used to deliver business growth and ROI.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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