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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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Gathering data from multiple sources and systems and combining them to present a detailed overview in a dashboard to inform strategic decisions and ROI is now more than ever a required skill of every marketer. This highly interactive one-day course will equip you with practical tools, templates, and frameworks that you can take away and tailor to your business dashboard needs. Learn how to design and build marketing dashboards that visually create a story, turning numbers into insights and actions. The course will emphasise the importance of selecting the right data, storytelling, and data visualisation techniques to effectively engage stakeholders and drive informed decision-making. Additionally, we will cover the fundamentals of Google Analytics 4 (GA4) and teach you how to identify the right metrics from GA4's key reports.
This course is designed for marketers looking to develop a best practice framework to identify the metrics and information to provide context to the performance of their marketing efforts. Additionally, marketers interested in improving their understanding of Google Analytics 4 (GA4) to create reports and dashboards will benefit from the course content.
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