Whenever and wherever we represent our members and industry, we maintain these brand values which reflect our Royal Charter status:
We engage with our stakeholders and encourage collaborative networks, creating effective partnerships with key organisations.
We act as ambassadors on behalf of the profession by continually driving awareness of marketing’s value and making a positive impact on our customers.
We maintain a strong focus on our external landscape, evaluating our own effectiveness and seeking to improve and shape the profession for the future.
We constantly review our customers and their evolving work environments, adapting our offering accordingly.
We promote responsible marketing and best practice across the profession, seeking to inspire public confidence and safeguard the wider society.