University Partnerships

As a university, it’s important for you to stand out in today’s competitive market. CIM partnerships provides your university with a point of difference, increases your appeal and helps you to attract more students.

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Partnership routes

We offer two flexible partnership routes, designed to help you deliver CIM-accredited qualifications alongside your degree programmes – strengthening your offer and supporting student success.

Accredited Degree Partnerships

Embed CIM modules and assessments into degree programmes so students gain exemptions on core CIM qualifications.

Recognised Degree Partnerships

Add value to your degree by allowing your students to graduate not only with a degree but also with the CIM Level 3 Foundation Certificate in Marketing.

Why partner with CIM?

Internationally recognised

With an international reputation as a centre of excellence, our qualifications are recognised worldwide. Ensuring your students stand out in the international jobs market.

Helping increase employability

Our qualifications have been designed based on detailed research from employers, ensuring students leave university with the skills and knowledge required to join the marketing team.

Supporting tutors

Apart from offering assessments that can be embedded into your degree, CIM provides one free tutor membership per level giving you access to all of CIM’s membership benefits.

Supporting students

As a studying member of CIM your students will have access to Member Exclusive webinars, and register on our CPD Programme, which offers a route to Chartered Marketer status.

Why students study CIM qualifications

A CIM partnership gives your university a clear point of difference, enhances your appeal, and helps you attract more students.

Boost employability – 60% of CIM graduates feel more respected at work or are given more responsibility. (CIM Alumni Survey)
Flexible and affordable – Study one module at a time – making qualifications manageable alongside university life.
Accelerate career growth – Nearly half (47%) of graduates are promoted or receive a pay rise within 12 months. (CIM Alumni Survey)
Aspiring to be the best – 35% of marketing leaders have a CIM qualification – second only to a university degree (46%). (Hays, DNA of a Marketing Leader Report 2019)

What CIM offers beyond the classroom

At CIM, membership means more than just letters after your name. We provide a complete ecosystem of support, insight and opportunity – for your students and the marketing profession as a whole.

Student Engagement

Member Exclusive webinars
Stay up-to-date with the latest marketing trends and practical insights from industry experts.

The Pitch
A nationwide marketing competition for students designed to recognise and reward the marketing talent of the future.

Professional Content

Newsroom
Access the latest industry updates, opinion pieces and marketing news.

Professional Network
Join a global community of marketers at every career stage – from student to senior leader.

Catalyst magazine
CIM’s quarterly magazine providing thought-provoking insight and knowledge from across the profession and the world.

Career Support

Content Hub
Explore blogs, videos and insights on everything from AI to brand strategy.

Marketing podcast
Student-friendly episodes featuring industry leaders, practical tips and career advice.

CIM Marketing Jobs
Find graduate and early-career roles with top employers looking for CIM-qualified candidates.

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