Digital

Search Engine Marketing (SEM) Principles

Introduces SEO, PPC and AI-led search, including AEM, AEO and Shopping campaigns.

Principles

Intermediate

Practical courses for marketers ready to build on the basics and apply more advanced techniques in their role.

Search Engine Optimisation (SEO)

How to apply effective SEO techniques to improve performance, adapt to AI-led search and achieve sustained organic growth.

PPC Google Ads

How to plan and optimise your PPC Google Ads campaigns.

Google Analytics 4 (GA4)

How and when to use Google Analytics 4 (GA4).

Search Engine Optimisation (SEO) – Online Course

This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.

E-learning

6 hours

Digital Copywriting Techniques

A practical course for improving digital copy across web, email and social media platforms.

2 days

Email Marketing

How to improve the performance of your email campaigns.

B2B Digital Marketing Planning and Techniques

Plan and implement digital marketing to drive B2B awareness, lead generation and growth.

2 days

Digital Marketing Channels

Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.