Overview
The CIM Marketing Leadership Programme is designed for experienced marketers who want to step confidently into senior roles. Developed through global, employer-led research, it reflects the skills and capabilities required to lead marketing at a strategic level in today’s fast-moving business environment.
You’ll strengthen your ability to respond to complex business challenges, make meaningful impact, think commercially, and apply strategic marketing leadership in practice, equipping you to influence decision-making and contribute to organisational direction.
This qualification is designed for experienced marketers who are already operating at a strategic level and want to strengthen their leadership impact
It’s ideal if you’re:
- A Marketing Manager, Head of Marketing, or in a senior marketing role
- Aspiring to move into executive or board-level positions
- Running your own business and looking to drive strategic growth
- Working as a consultant and seeking to build credibility and professional recognition
- Responsible for leading change or navigating complex marketing challenges
The Marketing Leadership Programme supports you in stepping beyond functional leadership to a more influential role, helping you lead change, shape strategy, and deliver lasting impact.
Entry level is dependent upon the candidate’s currency and relevance of qualifications and experience.
One or more of the following is required to gain entry onto this qualification: • CIM Level 6 Diploma in Professional and Digital Marketing
• CIM Level 6 Diploma in Professional Marketing
• CIM Level 6 Diploma in Professional Digital Marketing
• CIM Level 6 Diploma in Sustainable Marketing
• A business or marketing Bachelor’s or Master’s degree (or an equivalent qualification) where a minimum of half of the credits come from marketing modules
AND
• A range of experience working (normally three years) at Senior Marketing Management level that has provided potential candidates with ability to evidence that they can meet the learning outcomes for the CIM Professional Diploma in Marketing if required.
If English is not the first language, learners will need to demonstrate that they have achieved one of the following English language qualifications in the last two years:
• IELTS Academic Modules with an overall score of 6.5 (each component pass mark must be 6.0 or above)
• Cambridge Certificate of Advanced English grade B or above
The total cost of your qualification is made up of:
- Tuition fees, paid to your chosen Accredited Study Centre
- CIM membership, which starts from £65 per year
- CIM assessment fees
The current assessment fees for the Level 7 Marketing Leadership Programme are £870 at all rates. This figure is based on successful completion at the first attempt. Resits require additional fees.
What you'll learn
You’ll develop senior-level marketing leadership skills across strategic challenge analysis, change leadership, consultancy, business growth and sustainable transformation. Our qualifications are flexible and what you will learn is dependent on your choice of modules. It could include:
- Contemporary marketing challenges and future strategy
- Strategic thinking and decision-making
- Leading and implementing market-led change
- Managing organisational assets and market position
- Consultancy propositions and client-focused change
- Customer dynamics and business growth
- Sustainable transformation in marketing
- Applying leadership learning to live organisational challenges
Available modules
| Module | What you'll learn | ||
|---|---|---|---|
| Mandatory | Contemporary Challenges | Evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies. |  |
| Mandatory | Leading Change | Learn how to manage organisational assets, build and sustain a clear market position, and support market-led change within an organisation. | |
| Specialist | Consultancy | Understand how to develop a sustainable consultancy proposition and respond to business issues by facilitating change within a client organisation. | |
| Specialist | Managing Business Growth | Explore customer dynamics, organisational characteristics and market positioning to support strategic business growth. | |
| Specialist | Sustainable Transformation in Marketing | Examine the role marketing plays in helping organisations balance sustainability commitments with commercial needs. | |
This qualification is worth 60 credits. Use the qualification planner to understand course structure and plan your qualification. For full details of every module, download the syllabus PDF.
Ready to enrol?
Here are your next steps:
1. Choose a study centre
Compare Accredited Study Centres to find one that suits your learning style, pace, support and budget.
2. Join CIM as a member
Giving you access to valuable learning resources to support your studies and recognition to stand out in the profession.
3. Book your assessments
As a CIM member you can book assessments through the MyCIM portal.
FAQs
We’ve mapped degree and apprenticeship qualifications against CIM learning outcomes to provide exemptions across our Level 3, 4 and 6 qualifications. If you’re eligible for an exemption, you’ll fast-track your qualification and reduce both time and money spent on your studies.
An Accredited Study Centre is a tuition provider that has been formally approved to deliver our qualifications. Accreditation recognises a centre's commitment to high-quality teaching, learner support and professional standards, giving students confidence that they are learning with a trusted and recognised provider.
Study Centre finder
CIM Academy is our very own study centre, though it is recommended to compare our Accredited Study Centres based on your tuition needs and requirements.
Enquire with CIM Academy
CIM membership is required because it forms part of your qualification experience. It gives you access to valuable learning resources, professional insights, networking opportunities and ongoing support, while connecting you to the global marketing community and helping you develop throughout your career. Membership is also required to book and complete CIM assessments.
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