Professional Marketing Qualifications

CIM is an Ofqual regulated qualifications provider and is accredited by the European Marketing Confederation.

Our qualifications are delivered through an international network of Accredited Study Centres, enabling you to learn in a way that suits your lifestyle – from individual module awards to full qualifications.

Each module is based on our unique Professional Marketing Competencies designed to help marketers meet the increasing demands of them at every stage in their career.

Awards

Each qualification module can be achieved as an individual award. Our awards enable you to upskill in a specialist area or take a flexible approach to your learning, as you’ll be able to complete each module in a time frame that better suits you, eventually achieving the full qualification. You can find out further information about our awards here.

Case studies

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CIM Qualifications

Foundation Certificate in Marketing

Level 3 (Foundation)

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Enables you to understand marketing’s role and how the marketing mix is used to satisfy customer needs. Ideal if you’re starting out in marketing or looking to set up your own business.

Certificate in Professional Marketing

Level 4 (Intermediate)

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Provides insight into the concept of product and brand management and what influences the behaviour of your customers, allowing you to devise integrated marketing communication strategies to enrich the customer experience and deliver customer value.

Diploma in Professional Marketing

Level 6 (Intermediate)

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Focuses on the strategic marketing planning process, giving you the ability to evaluate success through key marketing metrics and identify insights to drive informed decisions. Equivalent level to an undergraduate degree.

Digital Diploma in Professional Marketing

Level 6 (Intermediate)

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Brings you up to speed with the very latest digital strategies, enabling you to master digital channels, deliver the ultimate digital customer experience and increase your global competitive advantage. Equivalent level to an undergraduate degree.

Postgraduate Diploma in Professional Marketing

Level 7 (Advanced)

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Develops creative, innovative and entrepreneurial strategic thinking to respond to international marketing challenges as demanded by global employers. Equivalent level to a Master’s degree.

Please note: This qualification is only available to those who reside outside of the UK

CIM Leadership Qualification

CIM Marketing Leadership Programme

Level 7 (Advanced)

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Builds on your substantial experience, enabling you to turn business challenges and disruption into opportunities through an understanding of the key influences on your organisation's overall strategy, contribute to board decisions and become a leader of change. Equivalent level to a Master’s degree.

Testimonials

A CIM qualification indicates that the marketer has the skillset to think strategically and understands the complete picture of marketing. As an employer, I always actively look for marketing qualifications when reviewing CVs.
Alex Singleton, Head of Marketing and Communications, Circle Health
Studying with CIM has enabled me to learn the real art of marketing and develop a strategic mindset. I am now looking forward to inspiring the next generation of marketers through my teaching.
Rebecca Baker, Head of Marketing, The Square Metre Ltd
The CIM Marketing Leadership Programme is a great reinforcer of best practice. It encourages you to look critically at what you’re already doing on a day to day basis and refine your efforts. It’s all about knowing what the board will want to see. To me, that’s what the qualification really successfully maps out – the difference between a marketer, and a marketer at board level.
John Neugebaur, Communications Advisor at Richmond Housing Partnership (RHP)
Since graduating having achieved two CIM professional marketing qualifications has made me stand out in the market and my ACIM accreditation has really added to my CV. Doing CIM was one of the best choices I made while at university.
Bradley Johnson, Marketing & Recruitment Coordinator, University of Hertfordshire
Being a part of CIM has made me feel more valued as a marketer. I have been able to apply my learning to my current role and really get to grips with the different elements of marketing.
Olivia Wilson, Marketing Coordinator, Haseltine Lake
Studying the Diploma in Professional Marketing has enabled me to take more of a strategic approach in my daily work. It has given me a wider view towards marketing planning and a better understanding of what my clients are trying to achieve.
Matt Rowbotham, Account Manager, Article 10
Completing the Diploma in Professional Marketing has definitely improved my overall knowledge of marketing theory, as well as enhancing my CV and giving my confidence a big boost.
Marc Wilcox, Analyst Relations Intern, Tata Consultancy Services
I believe that my career in marketing would not have progressed as quickly as it has if I hadn’t gained the CIM Certificate in Professional Marketing. It definitely helps me stand out and I feel it adds to my credibility.
Eileen Donaghey, Marketing Manager, Anthony Gold Solicitors
My overall experience with the CIM Certificate in Professional Marketing was invaluable. It also offers a great addition to my CV, so I can stand out against other candidates.
Jessica Bell, Marketing Executive, Perfectly Clear Marketing
Studying the Diploma in Professional Marketing has increased my confidence, authority, respect from senior management and ability as a 360° marketer.
Adam Jones, Senior Manager, Lifestyle & Entertainment, CEEMEA, Discovery Networks International
Understanding how people think, behave and the psychology behind marketing has always interested me and as a young, 19-year-old marketer, CIM allows me to open up doors for my future.
Sean Higgins, Marketing Student