Professional Marketing Qualifications Revised Syllabus

Last year, 94% of CIM graduates across the world said they feel more confident in their capabilities since qualifying and many reported pay increases.

CIM offers a professionally recognised range of Marketing and Digital Marketing qualifications, designed to develop the core skills you need to succeed as a professional marketer. They are suited to marketers at all levels and provide a wide choice of study methods to match your busy lifestyle, including online and face-to-face.

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CIM Qualifications

Foundation Certificate

Level 3

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Perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing. You can choose between two qualifications to suit your individual career path.

Certificate

Level 4

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The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. You can choose between two qualifications to suit your individual career path.

Diploma

Level 6

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For marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. You can choose between two qualifications to suit your individual career path. Equivalent level to an undergraduate degree.

Postgraduate Diploma in Professional Marketing

Level 7

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For senior marketers wishing to move to a more strategic management role. Through studying you’ll develop the desired skills needed to respond to international marketing challenges. Equivalent level to a Master’s degree. Only available to those who reside outside of the UK.

CIM Marketing Leadership Programme

Level 7

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Ideal for experienced marketers working at a strategic marketing or management level, looking to strengthen their leadership skills to turn business challenges and disruption into opportunities. Equivalent level to a Master’s degree.

Testimonials

A CIM qualification indicates that the marketer has the skillset to think strategically and understands the complete picture of marketing. As an employer, I always actively look for marketing qualifications when reviewing CVs.
Alex Singleton, Head of Marketing and Communications, Circle Health
Studying with CIM has enabled me to learn the real art of marketing and develop a strategic mindset. I am now looking forward to inspiring the next generation of marketers through my teaching.
Rebecca Baker, Head of Marketing, The Square Metre Ltd
The CIM Marketing Leadership Programme is all about knowing what the board will want to see. It’s a great reinforcer of best practice and encourages you to look at what you’re already doing on a day to day basis and refine your efforts.

John Neugebaur, Communications Advisor at Richmond Housing Partnership (RHP)
Since graduating having achieved two CIM professional marketing qualifications has made me stand out in the market and my ACIM accreditation has really added to my CV. Doing CIM was one of the best choices I made while at university.

Bradley Johnson, Corporate Communications Manager, University of Hertfordshire
Being a part of CIM has made me feel more valued as a marketer. I have been able to apply my learning to my current role and really get to grips with the different elements of marketing.
Olivia Wilson, Marketing Coordinator, Haseltine Lake
Studying the Diploma in Professional Marketing has enabled me to take more of a strategic approach in my daily work. It has given me a wider view towards marketing planning and a better understanding of what my clients are trying to achieve.
Matt Rowbotham, Account Manager, Article 10
Completing the Diploma in Professional Marketing has definitely improved my overall knowledge of marketing theory, as well as enhancing my CV and giving my confidence a big boost.
Marc Wilcox, Analyst Relations Intern, Tata Consultancy Services
I believe that my career in marketing would not have progressed as quickly as it has if I hadn’t gained the CIM Certificate in Professional Marketing. It definitely helps me stand out and I feel it adds to my credibility.
Eileen Donaghey, Marketing Manager,Anthony Gold Solicitors
My overall experience with the CIM Certificate in Professional Marketing was invaluable. It also offers a great addition to my CV, so I can stand out against other candidates.
Jessica Bell, Marketing Executive,Perfectly Clear Marketing
Studying the Diploma in Professional Marketing has increased my confidence, authority, respect from senior management and ability as a 360° marketer.
Adam Jones, Senior Manager, Lifestyle & Entertainment, CEEMEA, Discovery Networks International
Understanding how people think, behave and the psychology behind marketing has always interested me and as a young, 19-year-old marketer, CIM allows me to open up doors for my future.
Sean Higgins, Marketing Student
Through studying with CIM, I definitely feel more credible and employable. I am skilled to work on a more strategic level and in turn people look at me in a different way.
Giovanni Pillitteri, Brand Manager