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    • What you will learn

    Contemporary Challenges (Mandatory)
    How to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.

    Leading Change (Mandatory)
    How you can manage an organisation’s assets to build and sustain a clear market position to guide, support and implement market-led change within an organisation.

    Consultancy (Elective)
    How to assess the components of a sustainable and clearly defined consultancy proposition. As well as responding to business issues by facilitating changes within a client’s organisation.

    Managing Business Growth (Elective)
    An understanding of the customer dynamics relevant to the industry sector and be able to evaluate how organisational characteristics influence the market positioning of an organisation’s products or services.

    Sustainable Transformation in Marketing (Elective)
    Sustainability is now critical for all types of organisation to authentically demonstrate its commitment and balance it with other commercial needs. In this module you will look at the different role marketing plays within an organisation in today’s economy.

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    Qualification Specification

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    FAQs

    Achieving the qualification

    To achieve the CIM Marketing Leadership Programme a pass in both mandatory modules plus one elective module is required. Each module can be achieved as an individual award.

    • CIM Marketing Leadership Programme
      • Module Blocks Quals Website 400X400 201915
      • Module Blocks Quals Website 400X400 201916
      • Module Blocks Quals Website 400X400 201917
      • Module Blocks Quals Website 400X400 201918
      • Level 7 Module Box Sustainable Transformation In Marketing

    Do you qualify?

    You’ll need to have a minimum of five years working at senior marketing management level to study the CIM Marketing Leadership Programme. A business or marketing Bachelor’s or Master’s degree (or an equivalent qualification) will also enable entry.

    You can contact your preferred Accredited Study Centre to discuss your options, or for further information, download the qualification specification here. 

    Reasonable adjustments policy

    Reasonable adjustments enable a candidate with additional requirements to demonstrate their knowledge, skills and understanding to the levels of attainment required by the relevant CIM qualification specification. CIM ensures its Reasonable Adjustments Policy aligns to regulatory and legal requirements. The Reasonable Adjustments policy is available to learners on the MyCIM Portal once they are registered.

    What are the costs?

    The costs of studying a qualification will include the tuition fees which are payable to your chosen study centre, CIM membership which starts from £65 per annum and assessment fees*. The total assessment fees for the Level 7 Marketing Leadership Programme are: £870. (All Rates).

    *Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.

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    Want to find out more about our qualifications? Complete the below form and one of our learning advisors will be in touch.

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