What you will learn
Global Marketing Decisions (Mandatory)
The skills to assess and develop future marketing strategies to ensure your organisation can effectively meet the challenges posed by a dynamic and diverse global marketplace.
Corporate Digital Communications (Mandatory)
How to critically appraise corporate brand and the importance of digital communications in developing the corporate positioning and building brand equity.
Creating Entrepreneurial Change (Mandatory)
The dynamics of innovation and change, and to understand, develop and apply a range of disruptive strategies to drive the organisation success.
Achieving the qualification
To achieve the full qualification, a pass in all THREE mandatory modules is required. Each module can be achieved as an award.
Do you qualify?
To gain entry onto this qualification, marketers must have a range of experience working at senior marketing management level (normally three years) or a business or marketing Bachelor’s or Master’s degree (or an equivalent qualification). Please note this qualification is only offered to those who reside outside of the UK.
If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification. You can contact your preferred Accredited Study Centre to discuss your options, or for further information you can download the qualification specification here.
What are the costs?
There are three cost elements* to studying this marketing qualification:
- To get started you will need to select your preferred Accredited Study Centre. Once chosen, contact the centre to discuss your tuition costs. Please note costs may vary for each centre
- Then you’ll need to become a CIM Studying Member, for which the annual cost is £60
- When studying, you’ll then need to book your assessments through CIM. The total assessment fee for this qualification is £615 (£495**).
*Figures based on successful completion at first attempt. This price does not include the fee for any resits required.
**Discount available to members who reside in countries listed as eligible for an international reduced rate.