What is marketing?
From the products you buy to the services you use, to the stores you visit, every media message you receive and the choice you make has been influenced by the forces of marketing.
Marketing is about understanding the competitive marketplace, whichever industry you choose. It enables you to tap into key trends, identifying something that people or businesses want, developing a product that meets this need at the right price, and promoting the product in the right place and at the right time. The essence of all marketing is about understanding people and what drives them to behave in the way they do.
Is it right for me?
Routes into marketing
As an aspiring marketer, getting into the industry can seem daunting, but finding your true potential in marketing is not limited to one specific route. If you’ve not figured out your route into the industry, you still have a range of options to choose from, each taking you to the equivalent level of an undergraduate degree and each allowing you to go on to take a Master’s degree.
Whether you want to earn and learn, have your heart set on a university or want to gain a recognised qualification, the choice is yours. Click on each route below to find out more.
ROUTE 1 | Professional Marketing Qualifications
ROUTE 2 | University
ROUTE 3 | Apprenticeships
Useful resources
Contact us
If you have any questions regarding our qualifications
Call +44 (0)1628 427120
Email qualifications@cim.co.uk