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  • Elevate your marketing career

    The CIM Level 6 Diploma in Professional & Digital Marketing is developed from extensive employer-led research across various sectors, ensuring they align with industry demands.

    Download CIM Level 6 Diploma module specifications

    Deliver marketing expertise: Apply the knowledge, skills, and understanding required to excel as a Marketing Manager and deliver on the organisations objectives to perform as a rounded marketing professional.

    Ensure relevance: Add to your experience to gain an understanding of wider marketing activities and the impact marketing has on the organisation.

    Demonstrate Ability: Build knowledge and skill to prepare for high-level opportunities, enhancing your career path Gain confidence demonstrating your ability to deliver in the workplace.

    Got questions? Speak to a learning adviser on 01628 427222 or submit an enquiry.

    Customise your qualification

    Select four modules to total 50 credits for your Level 6 Diploma.

    Strategy and planning

    20 credits
    (mandatory)

    +

    Select one of these

    Commercial
    intelligence

    10 credits

    Societal
    impact

    10 credits

    +

    Select one of these

    Customer journey
    optimisation

    10 credits

    Brand
    proposition

    10 credits

    Content
    strategy

    10 credits

    +

    Select two of these

    AI marketing

    10 credits

    eCommerce

    10 credits

    SEO & paid
    search management

    10 credits

    Social Media
    management

    10 credits

    =

    You're ready to go!

    It's time to find a study centre that offers your choice of modules.

    FIND A STUDY CENTRE

    Note: you can now choose to extend your qualification by taking an additional module. Speak to your chosen study centre to find out more.

    Module overview

    Strategy and planning

    Strategic planning is an essential skill for marketing managers, and empowers them to make informed decisions, optimise resources, and drive the company towards its goals in a competitive and dynamic market environment. Gain advanced knowledge and skills in planning and marketing activities at a strategic level, to deliver and support organisational objectives.

    Module specification

    Commercial intelligence

    Data underpins marketing excellence. Understanding how to interpret and apply the data to support strategic commercial decisions is critical in today’s competitive business landscape.Emerge equipped with a deeper comprehension of thekey financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI. 

    Module specification

    Societal impact

    Marketers need to understand the key concepts of sustainability and wellbeing to drive the level of change organisations need to align, facilitate and support change over the long term. Understand key concepts around engaging with stakeholders and partners) to drive awareness and motivate effective partnerships which allow your organisation to respond to the increasingly urgent social and environmental challenges we face. 

    Module specification

    Content strategy

    Content marketing is fundamental to s building trust, developing relationships and improving customer conversions. Develop an approach to content marketing that aligns to wider organisational and marketing goals enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.   

    Module specification

    E-Commerce

    Consumers are increasingly choosing to shop from the comfort of their own homes, making ecommerce a must for any retail organisation. Demonstrate knowledge and skills to develop and effective ecommerce proposition as well as understanding of best practice for ecommerce strategy creation. 

    Module specification

    Brand proposition

    Brands support organisations in creating distinctive, sustainable and differentiated positions within increasingly complex and competitive markets. Exploring proposition development, brand management, equity and purpose, considering how these relate to customers, wider stakeholders and society alongside transparency and authenticity in a digital world.

    Module specification

    Customer journey optimisation

    In today’s dynamic digital landscape understanding the intricacies of data and insight in the customer journey is pivotal for sustainable growth. Utilise strategic frameworks to analyse the stages in the customer journey and identify a data-led approach to achieve seamless, personalised journeys cultivating customer satisfaction, loyalty, and advocacy. 

    Module specification

    AI marketing

    As AI technology continues to advance at a rapid pace, understand how to respond effectively to developments and understand their application to marketing. It provides strategic insights to the impact of AI within the business environment and the resources required to implement AI technologies.

    Module specification

    SEO and paid search management

    Adopting a successful search engine marketing strategy has become a critical to increase brand reach and visibility. Apply knowledge and skills to create an effective search strategy for both organic and paid channels utilizing research techniques to understand customer search behaviour, optimise paid campaigns and websites and maximise search engine visibility.   

    Module specification

    Social media management

    Social media usage continues to grow with the proliferation of new platforms and tools. Develop strategic insights into how social media can enable an organisation to reach, nurture, and engage with its target audience and create an effective social media strategy to successfully drive audience engagement.

    Module specification

    Do I qualify?

    One or more of the following is required to gain entry onto this qualification: 

    •  CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Digital Marketing.
    • CIM Level 4 Certificate in Professional & Digital Marketing. 
    • Any relevant Level 4 qualification.
    • An equivalent Level 4 Apprenticeship such as Marketing Executive. CIM will consider other equivalent Marketing apprenticeships.
    • An equivalent Level 6 Apprenticeship such as Marketing Manager. CIM will consider other equivalent Marketing apprenticeships.
    • Bachelor's or Master's degree, with at least one-third of credits coming from marketing content (i.e. 120 credits in Bachelor's degrees or 60 credits with Master's degrees). 
    • Professional practice (suggested two years of marketing in an operational role) and diagnostic assessment. 

    If English is not your first language, you’ll need to provide evidence of your English proficiency achieved within the last two years. We accept the following qualifications:

    • IELTS Academic Module: Overall score of 6.5, with each component at least 6.0.
    • Cambridge Certificate of Advanced English: Grade B or above.
    • Other Equivalent Alternatives: We also consider other equivalent qualifications.

    Find a place to study

    Our qualifications are provided globally by our
    network of over 100 Accredited Study Centres.

    FIND A STUDY CENTRE

    Get in touch

    If you would like further details on our qualifications, please complete the enquiry form below and we will be in touch.
    Alternatively, to speak to our learning advisers call 01628 427222

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