Introduction to Marketing Communications
A solid grounding in the themes and ideas that underpin successful marcoms.
Developing Compelling Customer Value Propositions
Build significant demand for your products and services by creating 'compelling value propositions'.
Managing the Sales Team
Gain the skills that drive success
Marketing Communications Masterclass
A masterclass in creating and managing great marketing communications that deliver results.
Profitable Product Management
A career development programme for product managers combining marketing, financial and people skills
How to maximise online sales from your company's affiliate programme in one day.
How to Write Successful Newsletters and Press Releases
Create compelling press releases and news letters that produce goodwill and motivate readers to take action.
How to grow a brand across international and cultural boundaries
Agency Briefing and Management
Get the maximum from agency partners and the creative process.
Market and Sales Forecasting
Get ahead of the curve and give yourself a core competency.
Writing an Integrated Marketing Communications Plan
Creating successful integrated marketing communication campaigns,by properly planning for them.
Leadership Skills for New Managers
The definitive course for new leaders - now in its 13th year
Principles of Great Copywriting
A highly interactive course, designed to build confidence in writing for marketing communications.
How to effectively implement an organisation's strategy to deliver successful outcomes.
Business Maths for Marketers
How to apply basic financial, mathematical and statistical techniques to help you quantify marketing performance.
Advanced Must Know Law for Marketers
Protecting brands and reputation in a complex legal and regulatory world.