Digital Marketing in Practice is for anyone who wants to understand the latest trends in digital marketing and the key elements of building effective digital marketing campaigns. Covering the latest tools and best practice, this course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately.
The course covers all the key digital channels, including SEO, PPC, Social Media, Content Marketing, Websites, Display Advertising and Email Marketing. It also explores essential topics such as analytics using GA4 and hands-on application of Generative AI techniques.
This is a practical course for anyone involved with the hands-on management of digital channels. You may be working client side or agency side, either in a digital marketing role or a broader marketing role. No previous digital marketing experience is required.
For help choosing the right course, call our expert team
+44(0)1628 427360
This course may be run by any of the following Course Directors:-
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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