Digital Marketing in Practice

Overview

Digital Marketing in Practice is for anyone who wants to understand the latest trends in digital marketing and the key elements of building effective digital marketing campaigns. Covering the latest tools and best practice, this course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately.

The course covers all the key digital channels, including SEO, PPC, Social Media, Content Marketing, Websites, Display Advertising and Email Marketing. It also explores essential topics such as analytics using GA4 and hands-on application of Generative AI techniques.

Who should attend?

This is a practical course for anyone involved with the hands-on management of digital channels. You may be working client side or agency side, either in a digital marketing role or a broader marketing role. No previous digital marketing experience is required.

Learning outcomes

• Latest trends in digital marketing
• Generative AI for digital marketing
• Content Marketing in practice
• Search engine optimisation (SEO)
• Pay per click (PPC) marketing including Google Ads
• Display advertising: formats, targeting and programmatic
• Social Media: Facebook, Instagram, Pinterest, YouTube, LinkedIn, X/Twitter, Threads
• Email marketing including personalisation and automation
• Digital analytics: an introduction to Google Analytics 4 (GA4)