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    Digital Marketing in Practice is for anyone who wants to understand the latest trends in digital marketing and the key elements of building effective digital marketing campaigns. Covering the latest tools and best practice, this course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately.

    The course covers all the key digital channels, including SEO, PPC, Social Media, Content Marketing, Websites, Display Advertising and Email Marketing. It also explores essential topics such as analytics using GA4 and hands-on application of Generative AI techniques.

    Who should attend?

    This is a practical course for anyone involved with the hands-on management of digital channels. You may be working client side or agency side, either in a digital marketing role or a broader marketing role. No previous digital marketing experience is required.

    Learning outcomes

    • Latest trends in digital marketing
    • Generative AI for digital marketing
    • Content Marketing in practice
    • Search engine optimisation (SEO)
    • Pay per click (PPC) marketing including Google Ads
    • Display advertising: formats, targeting and programmatic
    • Social Media: Facebook, Instagram, Pinterest, YouTube, LinkedIn, X/Twitter, Threads
    • Email marketing including personalisation and automation
    • Digital analytics: an introduction to Google Analytics 4 (GA4)


    "The course was informative, fast-paced, thought-provoking and actually exceeded my expectations. A really valuable day."

    Lexi Short Senior Campaigns Manager Help for Heroes

    “I absolutely loved this course. It was exactly what I needed as I prepare to open my marketing consultancy. It gave me the right information I needed to start with knowledge and confidence. After finishing it I felt so good knowing that I am a member of CIM and that I can always get the support I need to advance my career.”

    Rana Moughabghab Interim Head of Communications United Nations Development Programme (UNDP)

    "The course content and delivery was very good and relevant. I would definitely recommend to anyone that has little or no experience with digital marketing to take this course."

    Sam Lord Marketing Events Manager Vanderbilt International (UK) Ltd

    “I thoroughly enjoyed the course. It was well-planned and delivered. The process was easy and the fact that there were only a few of us on the course was hugely beneficial.”

    Megan Lloyd Account Director Vested

    Course Dates

    Start Date Duration Location
    11 Jun 2024 2d Virtual
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    11 Jul 2024 2d Virtual
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    21 Aug 2024 2d Virtual
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    04 Sep 2024 2d Virtual
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    21 Oct 2024 2d Virtual
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    04 Nov 2024 2d Virtual
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    28 Nov 2024 2d Virtual
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    Course Directors

    This course may be run by any of the following Course Directors:-

    Daniel Rowles

    Ciaran Rogers

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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