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    Courses

    Showing 127 courses for "virtual"

    Principles

    Virtual

    Content Marketing Principles

    Develop an effective and engaging digital content marketing programme.
    Virtual

    Brand Marketing Principles

    What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
    Virtual

    Proofreading and Copy Editing

    Improve your editing process and develop professional proofreading skills.
    Virtual
    In-Person

    Principles of Great Copywriting

    The fundamentals of relevant and persuasive copywriting.
    Virtual

    Social Media Principles

    Develop the skills to use social channels more effectively and increase customer engagement.
    Virtual

    GDPR Principles

    How to deliver lawful and ethical marketing programs.
    Virtual
    In-Person

    Marketing Principles

    The core fundamentals of marketing: concepts, models, practices and techniques.
    Virtual

    Marketing Communications Principles

    The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
    Virtual

    Marketing Planning Principles

    A step-by-step guide through the marketing planning process.
    Virtual

    Product Management Principles

    The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
    Virtual
    New

    Search Engine Marketing (SEM) Planning Principles

    Plan Search Engine Optimisation (SEO) strategies and how to set up PPC Google Ads campaigns.
    Virtual

    Digital Marketing Principles

    How to plan and run effective digital communications campaigns using all the key digital channels.
    Virtual

    Presentation Skills

    How to become a confident, compelling and influential presenter.
    Virtual

    Digital Copywriting Principles

    Best practice techniques and approaches to writing for digital channels.
    Virtual

    Copywriting for Internal Communications

    How to deliver clear and effective messages to your employees.
    Virtual

    Introduction to Public Relations

    The fundamentals of PR in just one day.
    Virtual
    In-Person

    ED&I in Marketing Principles

    An introduction to the basic principles of ED&I in marketing.
    Virtual
    New
    In-Person

    AI in Marketing

    AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
    Short

    Filmmaking Storytelling Fundamentals

    Supercharge your digital marketing with this compact course teaching filmmaking fundamentals from the UK’s lead organisation for film and the moving image, the BFI (British Film Institute).

    Intermediate

    Virtual

    Digital Marketing Campaign Planning

    Develop a multi-channel approach to digital marketing campaign planning that optimises results.
    Virtual
    In-Person

    Managing Projects and People

    How to set-up, direct and tactically control marketing projects that produce results.
    Virtual

    Event Design and Management

    How to plan and deliver effective live, virtual and hybrid events.
    Virtual

    Copywriting for PR

    How to write newsworthy press releases and engaging employee communications.
    Virtual

    Managing The Brand

    Best practice in brand management; from defining the brand to brand plan and marketing activation.
    Virtual

    Leadership Skills for New Managers

    Discover the critical skills and confidence to become an effective leader.
    Virtual

    Distinctive Brand Asset Management

    How to manage an effective brand identity strategy.
    Virtual

    Internal Communications

    How to deliver a powerful Internal Communications strategy and plan.
    Virtual

    Storytelling for Persuasive Presentations

    Create presentations that are more effective, compelling, insightful and actionable.
    Virtual

    Search Engine Optimisation (SEO)

    How to maximise your SEO to increase Google SEO traffic and drive more customers.
    Virtual

    PPC Google Ads

    How to plan and optimise your PPC Google Ads campaigns.
    Virtual

    Managing the Sales Team

    How to motivate and manage professional sales teams.
    Virtual

    Business Negotiation Skills

    How to get the best results using a persuasive, but still collaborative, negotiation style.
    Virtual

    B2B Product Management

    B2B product marketing skills for strategic product planning.
    Virtual
    In-Person

    Introduction to Strategic Marketing

    How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
    Virtual

    Marketing Communications Planning

    How to use a proven, simple six-stage approach to integrated marketing communications planning.
    Virtual

    Consumer Marketing Law

    How to deliver successful, lawful, profitable, and ethical consumer marketing programmes.
    Virtual

    Digital Marketing Analytics

    Using data marketing analytics across key digital channels to develop a competitive advantage.
    Virtual

    Digital Marketing in Practice

    Exploring the latest digital marketing trends, tools, and techniques.
    Virtual

    Developing Your Key Accounts

    Essential strategies for winning and growing key accounts.
    Virtual

    B2B Digital Marketing Strategy and Techniques

    How to align your B2B digital marketing strategy with business and sales objectives.
    Virtual

    Sales and Business Development Skills

    Build your pipeline with quality leads which convert into high paying clients.
    Virtual

    Behavioural Economics

    Increase marketing effectiveness by changing behaviour.
    Virtual
    In-Person

    Brand Storytelling

    Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
    Virtual

    Creative Brief

    Ensure your creative briefs are distinctive and insightful.
    Virtual

    Email Marketing

    How to improve the performance of your email campaigns.
    Virtual

    Digital Copywriting for Social & Content

    How to write copy that engages audiences, improves communication and builds your brand.
    Virtual

    Content Marketing

    Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
    Virtual

    B2B Copy and Content Writing

    How to develop an effective writing style for B2B.
    Virtual

    Digital Copywriting for Websites

    How to write copy that improves communication and search results.
    Virtual

    Data & Marketing Analytics

    How to use analytics to improve marketing effectiveness and maximise your ROMI (Return on Marketing Investment).
    Virtual

    User Experience (UX) Design

    Create exceptional user experiences with design thinking, engaging UX patterns, and AI integration.
    Virtual

    Personal Branding

    Supercharging Your Personal Impact.
    Virtual

    B2B Marketing Communications

    Plan high-impact B2B communications that drive sales using a 5-step framework.
    Virtual

    International Marketing

    The latest approaches and frameworks in international marketing and the international marketing mix.
    Virtual

    Facebook & Instagram (Meta) Advertising

    How to develop and run results-driven Facebook (Meta) advertising campaigns.
    Virtual

    Influencer Marketing

    Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
    Virtual
    New

    Podcast Strategy and Production

    How to plan, produce, launch and grow your own show.
    Virtual

    Agile Marketing Project Management

    How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
    Virtual

    Customer Relationship Strategy

    How to plan and build an effective CRM strategy for your business.
    Virtual

    Customer Journey Mapping

    Identify and map the critical touchpoints on the Pathway to Purchase for any product or service.
    Virtual

    Finance for Marketers

    Effective financial management and the relevance of a marketing perspective.
    Virtual

    Copywriting for Email

    How to write email copy that improves customer engagement and delivers results.
    Virtual

    Confidence, Influence and Impact

    Boost your credibility, gravitas and ability to network with key decision-makers and manage different stakeholders.
    Virtual

    The Sustainable Marketer

    What does responsible marketing/ethical marketing mean for your organisation?
    Virtual

    Google Analytics 4 (GA4)

    How and when to use Google Analytics 4 (GA4).
    Virtual

    The Marketing Plan

    A practical guide to developing a marketing plan.
    Virtual

    Practical Product Management

    How to manage your products to profit, stay ahead of the market and get the resources you need.
    Virtual

    Account-Based Marketing (ABM)

    How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
    Virtual

    LinkedIn Advertising

    How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
    Virtual

    Digital Marketing Optimisation

    How to use analytics to guide your digital marketing planning.
    Virtual

    Marketing Dashboards

    Create visually compelling marketing dashboards and storytelling techniques to drive informed decision-making.
    Virtual
    New

    Event Marketing

    How to build an event marketing strategy and action plan.
    Virtual

    Filmmaking and Video Production for Marketers

    Boost your filmmaking and editing skills with this practical 2-day course from the UK’s lead organisation for film and the moving image, the BFI (British Film Institute).
    Virtual
    New

    The CIM Marketing Programme

    The definitive guide that covers the key principles of marketing.
    Virtual
    New

    B2B Lead Generation

    How to generate and convert high quality B2B leads.
    Virtual
    New

    Critical Leadership Skills for Marketers

    The key leadership skills to tackle some of the most challenging professional issues in today's complex professional environment.
    Virtual

    Carbon Literacy for Marketers

    Become a sustainable marketer, certified by the Carbon Literacy Trust.
    Virtual

    Social Media Video Scriptwriting

    How to turn video footage into motivational social media movies.
    Virtual
    New

    Personal Performance for Marketers

    Work with the Hack Yourself collective of senior leaders to elevate your marketing leadership skills.
    Virtual
    New

    Partnership Marketing

    How to identify, create and manage marketing partnerships.
    Virtual
    New

    Programmatic Advertising

    The opportunities and benefits of programmatic advertising and how to set up effective campaigns
    Virtual
    New

    AI for Copywriting

    How to use the latest AI copywriting tools and become a prompt engineer.
    Short

    GA4 Reports and Dashboards

    How to create GA4 reports and dashboards that drive actionable insights.
    Virtual
    New

    AI Customer Journey

    Effectively leverage AI to optimise the customer journey for superior customer experiences.
    Virtual
    New

    AI Enabled Content Production

    How to use Generative AI tools for creating text, images, animations, and videos.
    Virtual
    New

    AI Marketing Strategy and Tools

    AI tools for optimising marketing strategies, offering comprehensive insights into their diverse applications.
    Virtual
    New

    Inclusion in Marketing

    How to develop an inclusive marketing strategy.
    Short

    Copywriting - One to One Training

    A one-hour, personal training session with CIM copywriting expert Phil Woodford.
    Short

    Presentation Skills – One to One Training

    A one-hour, personal training session with CIM speaker coach Reuben Milne.
    Virtual
    New

    Generative AI and The Law

    The legal and ethical considerations of Generative AI in marketing.
    Virtual
    New

    AI in B2B Marketing

    How to leverage AI in B2B marketing to deliver effective strategies, generate quality leads and enhance customer experiences.
    Virtual
    New

    Greenwashing

    How to identify and substantiate genuine environmental claims and avoid deceptive greenwashing practices.
    Virtual
    New

    Ecommerce Optimisation

    Ecommerce optimisation for revenue growth through best practices, emerging trends, and practical techniques.

    Advanced

    Virtual

    Strategic Brand Management

    An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
    Virtual

    Customer Experience Management

    How to create and develop a customer experience strategy and how to align it with business strategy.
    Virtual

    Copywriting Masterclass

    How to write brilliantly effective copy, every day.
    Virtual

    Digital Marketing Strategy Masterclass

    How to develop your digital marketing strategy and implement advanced digital channel techniques.
    Virtual

    B2B Marketing Strategy and Planning

    Develop a B2B marketing strategy to better acquire, engage and retain customers.
    Virtual

    Content Strategy

    Build a measurable and effective content marketing strategy using a 9-step framework.
    Virtual

    Sponsorship Masterclass for Marketers

    How to develop an effective sponsorship strategy.
    Virtual

    Sustainable Brand Strategy

    How to develop an ethical and sustainable brand strategy.
    Virtual

    Using Customer Insight to Drive Marketing Strategy

    How to leverage and optimise your existing customer/consumer insight process.
    Virtual

    Strategic Marketing Masterclass

    The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
    Virtual

    Key Account Management (KAM) Masterclass

    Maximise your key customer's potential through a strategic, relationship-based account management process.
    Virtual

    Google Analytics 4 (GA4) Advanced

    How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
    Virtual

    Social Media Strategy Masterclass

    How to develop a highly effective social media marketing strategy.
    Virtual

    Innovation and New Product Development Masterclass

    New Product Development and the Innovation Process.
    Virtual

    International Brand Strategy

    How to develop a successful global brand strategy.
    Virtual

    Strategic Leadership for Marketers

    Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
    Virtual

    Digital Copywriting Masterclass

    Refine your digital copywriting skills through practical application and expert guidance.
    Virtual
    New

    Marketing Change Management

    Navigate and lead successful marketing change by leveraging digital trends, stakeholder engagement, and strategic insights.
    Virtual

    The New Marketing Director

    A guide for your first 100 days in a new leadership role.
    Virtual
    New

    The Whole Marketer Leadership Masterclass

    Developing and embedding your authentic leadership style.
    Virtual

    First Party Data Strategy

    How to prepare for the end of third-party data and develop a growth strategy built on first-party data.
    Virtual

    International Marketing Strategy

    How to develop your International Marketing Strategy and export plan.
    Virtual

    Marketing Attribution Masterclass

    Gain in-depth insight into what cross-channel marketing attribution is and how it helps improve campaign performance.
    Virtual

    Product Leadership Masterclass

    How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.
    Virtual

    Sustainable Marketing Strategy

    Develop your Strategic Sustainable Marketing Framework rethinking meaningful KPIs.
    Virtual

    Storytelling Masterclass

    The power of narrative and how stories shape the way we feel, think and act.
    Virtual
    New

    Body Language for Leaders

    How to boost your credibility by using your body language better.
    Virtual
    New

    Neuromarketing Masterclass

    Understand the way your customer’s brain works.
    Virtual

    Creativity for Copywriters

    How to generate new ideas and innovative copy, every day.
    Virtual
    New

    ABM Masterclass

    Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
    Virtual
    New

    User Experience (UX) Strategy

    Create a strategic UX approach to optimise user experiences and drive business growth.