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Courses
Principles
Virtual
Content Marketing Principles
Develop an effective and engaging digital content marketing programme.
Virtual
Brand Marketing Principles
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
Virtual
Proofreading and Copy Editing
Improve your editing process and develop professional proofreading skills.
Virtual
In-Person
Principles of Great Copywriting
The fundamentals of relevant and persuasive copywriting.
Virtual
Social Media Principles
Develop the skills to use social channels more effectively and increase customer engagement.
Virtual
GDPR Principles
How to deliver lawful and ethical marketing programs.
Virtual
In-Person
Marketing Principles
The core fundamentals of marketing: concepts, models, practices and techniques.
Virtual
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Virtual
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Virtual
Product Management Principles
The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
Virtual
Search Engine Marketing (SEM) Planning Principles
Plan Search Engine Optimisation (SEO) strategies and how to set up PPC Google Ads campaigns.
Virtual
Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
Virtual
Presentation Skills
How to become a confident, compelling and influential presenter.
Virtual
Digital Copywriting Principles
Best practice techniques and approaches to writing for digital channels.
Virtual
Copywriting for Internal Communications
How to deliver clear and effective messages to your employees.
Virtual
Introduction to Public Relations
The fundamentals of PR in just one day.
Virtual
ED&I in Marketing Principles
An introduction to the basic principles of ED&I in marketing.
Virtual
New
In-Person
AI in Marketing
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
Short
Filmmaking Storytelling Fundamentals
Supercharge your digital marketing with this compact course teaching filmmaking fundamentals from the UK’s lead organisation for film and the moving image, the BFI (British Film Institute).
Intermediate
Virtual
Digital Marketing Campaign Planning
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
Virtual
In-Person
Managing Projects and People
How to set-up, direct and tactically control marketing projects that produce results.
Virtual
Event Design and Management
How to plan and deliver effective live, virtual and hybrid events.
Virtual
Copywriting for PR
How to write newsworthy press releases and engaging employee communications.
Virtual
Managing The Brand
Best practice in brand management; from defining the brand to brand plan and marketing activation.
Virtual
Leadership Skills for New Managers
Discover the critical skills and confidence to become an effective leader.
Virtual
Distinctive Brand Asset Management
How to manage an effective brand identity strategy.
Virtual
Internal Communications
How to deliver a powerful Internal Communications strategy and plan.
Virtual
Storytelling for Persuasive Presentations
Create presentations that are more effective, compelling, insightful and actionable.
Virtual
Search Engine Optimisation (SEO)
How to maximise your SEO to increase Google SEO traffic and drive more customers.
Virtual
PPC Google Ads
How to plan and optimise your PPC Google Ads campaigns.
Virtual
Managing the Sales Team
How to motivate and manage professional sales teams.
Virtual
Business Negotiation Skills
How to get the best results using a persuasive, but still collaborative, negotiation style.
Virtual
Social Media Marketing Planning
How social media marketing can drive business results across the marketing funnel.
Virtual
B2B Product Management
B2B product marketing skills for strategic product planning.
Virtual
In-Person
Introduction to Strategic Marketing
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
Virtual
Marketing Communications Planning
How to use a proven, simple six-stage approach to integrated marketing communications planning.
Virtual
Digital Marketing Analytics
Using data marketing analytics across key digital channels to develop a competitive advantage.
Virtual
Digital Marketing in Practice
Exploring the latest digital marketing trends, tools, and techniques.
Virtual
Developing Your Key Accounts
Essential strategies for winning and growing key accounts.
Virtual
B2B Digital Marketing Strategy and Techniques
How to align your B2B digital marketing strategy with business and sales objectives.
Virtual
Sales and Business Development Skills
Build your pipeline with quality leads which convert into high paying clients.
Virtual
Behavioural Economics
Increase marketing effectiveness by changing behaviour.
Virtual
In-Person
Brand Storytelling
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
Virtual
Creative Brief
Ensure your creative briefs are distinctive and insightful.
Virtual
Email Marketing
How to improve the performance of your email campaigns.
Virtual
Digital Copywriting for Social & Content
How to write copy that engages audiences, improves communication and builds your brand.
Virtual
Content Marketing
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
Virtual
B2B Copy and Content Writing
How to develop an effective writing style for B2B.
Virtual
Digital Copywriting for Websites
How to write copy that improves communication and search results.
Virtual
Data & Marketing Analytics
How to use analytics to improve marketing effectiveness and maximise your ROMI (Return on Marketing Investment).
Virtual
User Experience (UX) Design
Create exceptional user experiences with design thinking, engaging UX patterns, and AI integration.
Virtual
Personal Branding
Supercharging Your Personal Impact.
Virtual
B2B Marketing Communications
Plan high-impact B2B communications that drive sales using a 5-step framework.
Virtual
International Marketing
The latest approaches and frameworks in international marketing and the international marketing mix.
Virtual
Facebook & Instagram (Meta) Advertising
How to develop and run results-driven Facebook (Meta) advertising campaigns.
Virtual
Influencer Marketing
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
Virtual
Podcast Strategy and Production
How to plan, produce, launch and grow your own show.
Virtual
Agile Marketing Project Management
How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
Virtual
Customer Relationship Strategy
How to plan and build an effective CRM strategy for your business.
Virtual
Customer Journey Mapping
Identify and map the critical touchpoints on the Pathway to Purchase for any product or service.
Virtual
Finance for Marketers
Effective financial management and the relevance of a marketing perspective.
Virtual
Copywriting for Email
How to write email copy that improves customer engagement and delivers results.
Virtual
Confidence, Influence and Impact
Boost your credibility, gravitas and ability to network with key decision-makers and manage different stakeholders.
Virtual
The Sustainable Marketer
What does responsible marketing/ethical marketing mean for your organisation?
Virtual
Google Analytics 4 (GA4)
How and when to use Google Analytics 4 (GA4).
Virtual
Practical Product Management
How to manage your products to profit, stay ahead of the market and get the resources you need.
Virtual
Account-Based Marketing (ABM)
How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
Virtual
LinkedIn Advertising
How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
Virtual
Digital Marketing Optimisation
How to use analytics to guide your digital marketing planning.
Virtual
Marketing Dashboards
Create visually compelling marketing dashboards and storytelling techniques to drive informed decision-making.
Virtual
Event Marketing
How to build an event marketing strategy and action plan.
Virtual
Filmmaking and Video Production for Marketers
Boost your filmmaking and editing skills with this practical 2-day course from the UK’s lead organisation for film and the moving image, the BFI (British Film Institute).
Virtual
The CIM Marketing Programme
The definitive guide that covers the key principles of marketing.
Virtual
B2B Lead Generation
How to generate and convert high quality B2B leads.
Virtual
Critical Leadership Skills for Marketers
The key leadership skills to tackle some of the most challenging professional issues in today's complex professional environment.
Virtual
Carbon Literacy for Marketers
Become a sustainable marketer, certified by the Carbon Literacy Trust.
Virtual
Social Selling
How to build a social selling strategy to increase sales and customer loyalty.
Virtual
Social Media Video Scriptwriting
How to turn video footage into motivational social media movies.
Virtual
Personal Performance for Marketers
Work with the Hack Yourself collective of senior leaders to elevate your marketing leadership skills.
Virtual
Partnership Marketing
How to identify, create and manage marketing partnerships.
Virtual
Programmatic Advertising
The opportunities and benefits of programmatic advertising and how to set up effective campaigns
Virtual
New
AI for Copywriting
How to use the latest AI copywriting tools and become a prompt engineer.
Short
GA4 Reports and Dashboards
How to create GA4 reports and dashboards that drive actionable insights.
Virtual
New
AI Customer Journey
Effectively leverage AI to optimise the customer journey for superior customer experiences.
Virtual
New
AI Enabled Content Production
How to use Generative AI tools for creating text, images, animations, and videos.
Virtual
New
AI Marketing Strategy and Tools
AI tools for optimising marketing strategies, offering comprehensive insights into their diverse applications.
Virtual
New
Generative AI and The Law
The legal and ethical considerations of Generative AI in marketing.
Virtual
New
AI for Social Media Content Production
Create better content marketing and social media posts with AI.
Virtual
New
AI in B2B Marketing
How to leverage AI in B2B marketing to deliver effective strategies, generate quality leads and enhance customer experiences.
Virtual
New
Ecommerce Optimisation
Ecommerce optimisation for revenue growth through best practices, emerging trends, and practical techniques.
Advanced
Virtual
Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Virtual
Customer Experience Management
How to create and develop a customer experience strategy and how to align it with business strategy.
Virtual
Copywriting Masterclass
How to write brilliantly effective copy, every day.
Virtual
Digital Marketing Strategy Masterclass
How to develop your digital marketing strategy and implement advanced digital channel techniques.
Virtual
B2B Marketing Strategy and Planning
Develop a B2B marketing strategy to better acquire, engage and retain customers.
Virtual
Content Strategy
Build a measurable and effective content marketing strategy using a 9-step framework.
Virtual
Sponsorship Masterclass for Marketers
How to develop an effective sponsorship strategy.
Virtual
Sustainable Brand Strategy
How to develop an ethical and sustainable brand strategy.
Virtual
Using Customer Insight to Drive Marketing Strategy
How to leverage and optimise your existing customer/consumer insight process.
Virtual
Strategic Marketing Masterclass
The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
Virtual
Key Account Management (KAM) Masterclass
Maximise your key customer's potential through a strategic, relationship-based account management process.
Virtual
Google Analytics 4 (GA4) Advanced
How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
Virtual
Social Media Strategy Masterclass
How to develop a highly effective social media marketing strategy.
Virtual
Innovation and New Product Development Masterclass
New Product Development and the Innovation Process.
Virtual
Strategic Leadership for Marketers
Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
Virtual
Marketing Change Management
Navigate and lead successful marketing change by leveraging digital trends, stakeholder engagement, and strategic insights.
Virtual
The New Marketing Director
A guide for your first 100 days in a new leadership role.
Virtual
The Whole Marketer Leadership Masterclass
Developing and embedding your authentic leadership style.
Virtual
First Party Data Strategy
How to prepare for the end of third-party data and develop a growth strategy built on first-party data.
Virtual
International Marketing Strategy
How to develop your International Marketing Strategy and export plan.
Virtual
Marketing Attribution Masterclass
Gain in-depth insight into what cross-channel marketing attribution is and how it helps improve campaign performance.
Virtual
Product Leadership Masterclass
How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.
Virtual
Sustainable Marketing Strategy
Develop your Strategic Sustainable Marketing Framework rethinking meaningful KPIs.
Virtual
Storytelling Masterclass
The power of narrative and how stories shape the way we feel, think and act.
Virtual
Neuromarketing Masterclass
Understand the way your customer’s brain works.
Virtual
Creativity for Copywriters
How to generate new ideas and innovative copy, every day.
Virtual
ABM Masterclass
Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
Virtual
User Experience (UX) Strategy
Create a strategic UX approach to optimise user experiences and drive business growth.
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