15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.



Creating and managing impactful B2B marketing communications that meet marketing and sales objectives requires a clear strategic, creative and often tactical approach. This course focuses on helping B2B marketing professionals create and manage focused communications that achieve the bigger picture, with a clear approach and process that delivers great business results from prospecting for new qualified leads through to generating sales and building longer-term relationships.

Who should attend?

This course is designed for marketing professionals, seeking greater planning and operational knowledge, results and value from their B2B marketing campaigns.

Learning outcomes

  • Understand how and what creates impactful B2B communications that deliver great results
  • Develop your B2B communications plan around a simple 5 step strategic process
  • Gain a focus around clear insights, funnel targeting and well qualified lead generation
  • Understand how to gain traction with high-value customer personas and life-cycle journey mapping
  • Develop test communications and impactful messaging that create sales and behaviour change
  • Understand the media value chain and how digital and offline channel integration creates greater value
  • Learn how to gain an accountable ROMI performance measurement for your campaigns


Course Dates

Start Date Duration Location
26 Jul 2022 1d Virtual
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05 Sep 2022 1d Virtual
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03 Nov 2022 1d Virtual
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14 Dec 2022 1d Virtual
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Course Director

Nigel Pearcy

Nigel Pearcy has been in creative marketing services for over 20 years working with a wide range of major international blue-chip companies including BP, DuPont, IBM, Mercedes, Heinz trade marketing and Shell. He believes that understanding both strategic best-practice aligned to a strong practical and tactical approach to managing successful campaigns, will help professionals thrive and excel in their business marketing and sales efforts. Nigel’s work has been recognised with over 15 UK and international marketing communication and effectiveness awards.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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