Marketing Communications Principles

Overview

This course will build your confidence, develop your knowledge, and provide you with a solid understanding of marketing communications. You’ll be taken through an interactive day that includes real-life case studies, best practices, and the opportunity to discuss your marcomms challenges.

Throughout the day, you will cover strategic elements and learn how the best teams achieve their marketing and communications objectives. Topics include objective setting and measurement, the marketing mix, channels, and the role of branding and digital marketing. Additionally, we’ll cover important topics such as proposition development, attribution, ROI and AI-enabled content production. Whether you work in B2C or B2B, this course will leave you better prepared to deliver outstanding work and inspire you with insights into impactful global campaigns and strategies.

Who should attend?

This course is ideal for those new to marketing communications seeking a concise overview, as well as individuals with marcomms responsibilities as part of a broader role. Attendees will gain a comprehensive understanding of key marketing communication principles and practical strategies to enhance their effectiveness in their roles.

Learning outcomes

• Understand how marketing communications delivers organisational objectives
• Recognise the importance of strategy and understanding audiences
• Gain a broad understanding of marketing communications elements
• Discover best practices, inspiring activations, and actionable insights
• Build confidence in setting objectives and measuring performance
• Become familiar with various industry terminologies
• Stay updated on the latest digital marketing approaches
• Explore proposition development and its significance
• Gain insights into attribution and ROI measurement
• Explore AI-enabled content production techniques