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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
This course helps you explore the fundamentals of marketing communications and provides a context for the work you’re doing day to day. You’ll be given a grounding in core principles and examine different elements of the marcoms mix, including advertising, public relations and direct marketing. As well as covering the essential components of a brief, you will come away with suggestions on how to measure the effectiveness of your communications. The day concludes with a discussion of the latest trends and developments in the field and the prospects for the future.
The course is ideal for people who are new to marketing communications and are looking for a concise overview, or those who have marcoms responsibilities as part of a wider role.
“Exceeded my expectations. Was very relevant and covered a lot of areas in enough detail during the time spent together.”
“The course was well delivered, by a knowledgeable tutor.”
"Wonderful and very insightful. Interesting and really enjoyed the course director's depth of knowledge."
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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