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This course helps you explore the fundamentals of marketing communications and provides a context for the work you’re doing day to day. You’ll be given a grounding in core principles and examine different elements of the marcoms mix, including advertising, public relations and direct marketing. As well as covering the essential components of a brief, you will come away with suggestions on how to measure the effectiveness of your communications. The day concludes with a discussion of the latest trends and developments in the field and the prospects for the future.

Who should attend?

The course is ideal for people who are new to marketing communications and are looking for a concise overview, or those who have marcoms responsibilities as part of a wider role.

Learning outcomes

  • Put marketing communications in context and see its role in the wider marketing process
  • Discover more about some of the key techniques used by marketers as part of communications campaigns
  • Uncover the key elements of a successful marketing communications brief
  • Consider some of the strengths and weaknesses of different methods of measuring effectiveness
  • Examine the contributing factors in effective direct communication
  • Look at new developments in the ever-changing digital, mobile and social landscape


“Exceeded my expectations. Was very relevant and covered a lot of areas in enough detail during the time spent together.”

Georgia Haynes Marketing Executive Volkswagen Financial Services UK Ltd.

“The course was well delivered, by a knowledgeable tutor.”

Ian Smith Business Development Manager CJS Safety Systems Ltd

"Wonderful and very insightful. Interesting and really enjoyed the course director's depth of knowledge."

Nuveen Al Kadi

Course Dates

Start Date Duration Location
01 Mar 2024 1d Virtual
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03 Jun 2024 1d Virtual
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Course Director

Phil Woodford

Phil started his career marketing conferences for a professional institute and then moved into creative roles in direct marketing and advertising. He has extensive experience of working with brands on their communications campaigns in the UK and continental Europe. A lecturer in advertising and media trends for University of the Arts London and French university INSEEC U, Phil takes a keen interest in technological and cultural developments in marcoms and has been a speaker at a number of leading industry events.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


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