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    This course helps you explore the fundamentals of marketing communications and provides a context for the work you’re doing day to day. You’ll be given a grounding in core principles and examine different elements of the marcoms mix, including advertising, public relations and direct marketing. As well as covering the essential components of a brief, you will come away with suggestions on how to measure the effectiveness of your communications. The day concludes with a discussion of the latest trends and developments in the field and the prospects for the future.

    Who should attend?

    The course is ideal for people who are new to marketing communications and are looking for a concise overview, or those who have marcoms responsibilities as part of a wider role.

    Learning outcomes

    • Put marketing communications in context and see its role in the wider marketing process
    • Discover more about some of the key techniques used by marketers as part of communications campaigns
    • Uncover the key elements of a successful marketing communications brief
    • Consider some of the strengths and weaknesses of different methods of measuring effectiveness
    • Examine the contributing factors in effective direct communication
    • Look at new developments in the ever-changing digital, mobile and social landscape


    “Exceeded my expectations. Was very relevant and covered a lot of areas in enough detail during the time spent together.”

    Georgia Haynes Marketing Executive Volkswagen Financial Services UK Ltd.

    “The course was well delivered, by a knowledgeable tutor.”

    Ian Smith Business Development Manager CJS Safety Systems Ltd

    "Wonderful and very insightful. Interesting and really enjoyed the course director's depth of knowledge."

    Nuveen Al Kadi

    Course Dates

    Start Date Duration Location
    03 Jun 2024 1d Virtual
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    03 Oct 2024 1d Virtual
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    12 Dec 2024 1d Virtual
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    Course Director

    Jack Lowman

    Jack is founder and author of Hack Yourself, the modern leadership, learning and development company, and a senior marketing and communications leader. Through Hack Yourself, Jack has trained thousands of marketers and worked with global businesses to upskill and coach their employees to build high performing teams. He is also an experienced tutor across the marketing industry, and MBA leadership lecturer at Coventry University, teaching leadership communications and modern leadership strategy. Passionate about giving people the skills and opportunities to thrive, Jack has held senior positions across charity, public and private sectors, including at The Prince’s Trust, where he led the marketing and digital department.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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