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Overview

Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.

Who should attend?

The course will suit anyone who has responsibility for delivering email marketing campaigns, either in-house or agency side. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.

Learning outcomes

• Introduction to success factors for email marketing
• Opt-in rules
• Deliverability
• Designing email templates
• Selecting an email service provider
• Goal setting for email campaigns
• Segmentation and targeting
• Campaign planning activity
• Email design and layout
• Structuring an email to maximise response
• Copywriting
• Email analytics

Course Dates

Start Date Days Location
25 Jun 2019 1 London
 
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18 Jul 2019 1 London
 
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21 Aug 2019 1 London
 
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26 Sep 2019 1 London
 
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22 Oct 2019 1 London
 
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27 Nov 2019 1 London
 
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10 Dec 2019 1 London
 
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Course Director

Julie Joseph

Julie Joseph has over 25 years sales and marketing experience and understands the importance email marketing plays as a contributor to overall marketing success alongside other marketing disciplines. With broader marketing expertise, she has worked as an email specialist since 2005, initially with Silverpop then as a freelance consultant and Labyrinth Associate. Client work varies across sectors and includes large corporates as well as niche businesses. As an email specialist and marketing mentor, Julie's approach is to empower, enthuse and inspire delegates to make the most of this powerful channel.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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