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Email remains one of the most cost-effective marketing channels, delivering a strong ROI across all industries. But those seeing the highest returns from this direct communication channel, are those who have created a customer first, intelligent email marketing strategy. During the day, you'll discover exactly how to do exactly that, and ensure you’re creating a strategy that when implemented, optimally, sends the right message to the right person at the right time. You’ll discover useful tips and how to get the most out of this important channel, learning effective techniques which can be put into action immediately; enhancing and maximising the potential of email creation, deployment, and analysis to improve campaign performance in this key channel.

Who should attend?

This course is for marketers who understand the basics of email marketing but want to improve the performance of their campaigns.

Learning outcomes

  • How to:

    • Create a successful email marketing strategy plan
    • Optimise your email design and structure
      • Create open worthy subject lines
      • Optimise for mobile and responsive design across multiple devices
      • Use interactive email techniques: Video, GIF’s, AMP and more
      • Create copy that converts and connects with your subscribers
    • Use data to enhance your messages and meet your goals
    • Ensure your email marketing is compliant: GDPR & ePrivacy
    • Segment and personalise your messages
      • Using dynamic fields to bring your content into each subscriber’s real-life situation (marketing moments)
      • Adding dynamic content to adjust sections of copy, images, offers or CTA buttons
    • Set up and optimise your automated campaigns
    • Understand and optimise your email campaigns


“Really happy with the amount of information included.”

Hanna Patapenka Strategic Marketing Manager Warman O’Brien

Course Dates

Start Date Duration Location
16 Jan 2024 1d Virtual
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14 Feb 2024 1d Virtual
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19 Mar 2024 1d Virtual
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16 Apr 2024 1d Virtual
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07 May 2024 1d Virtual
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11 Jun 2024 1d Virtual
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Course Directors

This course may be run by any of the following Course Directors:-

Kate Barrett

Gavin Llewellyn

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.


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