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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.
The course will suit anyone who has responsibility for delivering email marketing campaigns, either in-house or agency side. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.
• Introduction to success factors for email marketing
• Opt-in rules
• Designing email templates
• Selecting an email service provider
• Goal setting for email campaigns
• Segmentation and targeting
• Campaign planning activity
• Email design and layout
• Structuring an email to maximise response
• Email analytics
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