• CoBrowse
  • Our dedicated team is ready to help you. Call us on +44 (0)1628 427360 or email us at training@cim.co.uk.


    Email remains one of the most cost-effective marketing channels, delivering a strong ROI across all industries. But those seeing the highest returns from this direct communication channel, are those who have created a customer first, intelligent email marketing strategy. During the day, you'll discover exactly how to do exactly that, and ensure you’re creating a strategy that when implemented, optimally, sends the right message to the right person at the right time. You’ll discover useful tips and how to get the most out of this important channel, learning effective techniques which can be put into action immediately; enhancing and maximising the potential of email creation, deployment, and analysis to improve campaign performance in this key channel.

    Who should attend?

    This course is for marketers who understand the basics of email marketing but want to improve the performance of their campaigns.

    Learning outcomes

    • How to:

      • Create a successful email marketing strategy plan
      • Optimise your email design and structure
        • Create open worthy subject lines
        • Optimise for mobile and responsive design across multiple devices
        • Use interactive email techniques: Video, GIF’s, AMP and more
        • Create copy that converts and connects with your subscribers
      • Use data to enhance your messages and meet your goals
      • Ensure your email marketing is compliant: GDPR & ePrivacy
      • Segment and personalise your messages
        • Using dynamic fields to bring your content into each subscriber’s real-life situation (marketing moments)
        • Adding dynamic content to adjust sections of copy, images, offers or CTA buttons
      • Set up and optimise your automated campaigns
      • Understand and optimise your email campaigns


    “Great, learnt a lot on the course and will definitely be putting this into practice.”

    Niamh Lundy Sales and Marketing Coordinator ESSLAB

    “Brilliant experience, would definitely recommend to anyone wanting to expand their marketing knowledge on marketing.”

    Caitlin Gale Customer Service Assistant Gardening Naturally

    “Really happy with the amount of information included.”

    Hanna Patapenka Strategic Marketing Manager Warman O’Brien

    Course Dates

    Start Date Duration Location
    23 Jul 2024 1d Virtual
    Add to Basket
    Book Now
    13 Aug 2024 1d Virtual
    Add to Basket
    Book Now
    17 Sep 2024 1d Virtual
    Add to Basket
    Book Now
    26 Sep 2024 1d Virtual
    Add to Basket
    Book Now
    22 Oct 2024 1d Virtual
    Add to Basket
    Book Now
    12 Nov 2024 1d Virtual
    Add to Basket
    Book Now
    09 Dec 2024 1d Virtual
    Add to Basket
    Book Now

    Course Directors

    This course may be run by any of the following Course Directors:-

    Kate Barrett

    Gavin Llewellyn

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


    Are these courses for you?

    If so please continue to add any extra courses to your cart or check out.

    Want to purchase courses for multiple people or have any other training requirements?
    Call us on 01628 427360
    Email us at training@cim.co.uk
    or click on the 'Need Help' icon that has appeared to the right.