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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
This workshop will show you how a well-structured integrated marketing communications plan ensures your resources are used effectively and efficiently. It will also help you understand how both online and offline channels work together to optimise multi-channel marketing campaign performance. We will show you how to achieve the optimal balance of brand building, generating product/service interest, creating product/service desire and delivering an action. You will benefit from a wide range of sector case studies, together with practical tools and techniques, that will help you improve your integrated marketing communications planning process.
We will help you meet the challenge of getting the channel mix across each stage of the customer journey, balancing a consistent and seamless customer experience while also optimising the mix of channels and communications content to meet the objectives at each touchpoint.
This course is designed to help you develop an effective integrated marketing campaign planning process. It is suitable for anyone involved in B2C, B2B and Not-for-profit.
“Vanessa Moon was brilliant. She was engaging and gave excellent examples of the marketing learnings in practice. She clearly has a wealth of marketing knowledge and experience - I really enjoyed the day.”
“Really good - Vanessa was a great tutor; very knowledgeable, enthusiastic, engaging and helpful, An altogether enjoyable and useful experience.”
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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