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The Event Design and Management course explores the planning, negotiation, management, logistics, and the psychology of events. It covers how to deal with internal and external stakeholders, implement effective event delivery and establishing ROI. It will also address areas that are becoming increasingly important, including legal compliance, sustainability, and accessibility.

The course also covers the elements of creating and delivering effective and profitable online events. This includes looking at the technology, the management, and the new skills required to deliver events to a ‘virtual’ audience, as well as addressing the new world of ‘hybrid’ events.

Who should attend?

This course will benefit those who have responsibility for developing and managing their company’s events portfolio

Learning outcomes

  • Understand the future role of events
  • How to create and refine your event strategy
  • Understand the technology of live, virtual and hybrid events
  • Master the essentials of event logistics and contracts
  • Tools and techniques for planning effective and profitable events
  • Delivering enhanced audience engagement and experiences
  • Managing speakers, moderators, sponsors and exhibitors
  • How to understand and calculate event ROI


"It was brilliant! It was the first CIM course I have taken part in and would love to do more! The tutor, structure of the two days, course materials and interaction was all excellent. Very well organised and well presented."

Rachel McKinnon Events and Commercial Officer SHARE

Course Dates

Start Date Duration Location
26 Feb 2024 2d Virtual
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13 May 2024 2d Virtual
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Course Director

Richard John

Richard is a management consultant, industry trainer & speaker and event journalist, with nearly 3 decades of sales, marketing, and management experience, working with a host of international organisations. Since 1996 he has been a Course Director for the prestigious Chartered Institute of Marketing. He is a guest lecturer at universities in the UK and Europe. Richard is a sought-after coach and mentor for start-ups within the sponsorship and events industry.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


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