The Event Design and Management course explores the planning, negotiation, management, logistics, and the psychology of events. It covers how to deal with internal and external stakeholders, implement effective event delivery and establishing ROI. It will also address areas that are becoming increasingly important, including legal compliance, sustainability, and accessibility.

The course also covers the elements of creating and delivering effective and profitable online events. This includes looking at the technology, the management, and the new skills required to deliver events to a ‘virtual’ audience, as well as addressing the new world of ‘hybrid’ events.

Who should attend?

This course will benefit those who have responsibility for developing and managing their company’s events portfolio

Learning outcomes

  • Understand the future role of events
  • How to create and refine your event strategy
  • Understand the technology of live, virtual and hybrid events
  • Master the essentials of event logistics and contracts
  • Tools and techniques for planning effective and profitable events
  • Delivering enhanced audience engagement and experiences
  • Managing speakers, moderators, sponsors and exhibitors
  • How to understand and calculate event ROI

Course Dates

Start Date Duration Location
14 Jun 2022 2d Virtual
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13 Sep 2022 2d Virtual
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16 Nov 2022 2d Virtual
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Course Director

Richard John

Richard is a management consultant, industry trainer & speaker and event journalist, with nearly 3 decades of sales, marketing, and management experience, working with a host of international organisations. Since 1996 he has been a Course Director for the prestigious Chartered Institute of Marketing. He is a guest lecturer at universities in the UK and Europe. Richard is a sought-after coach and mentor for start-ups within the sponsorship and events industry.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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