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Effective internal communications are vital to helping employees see the connection between their role and the organisation’s vision and mission. In today’s changing work environments, understanding and driving employee engagement and motivation is more important than ever 

Getting internal communications right is a business priority and seen as key to delivering overall business performance, encouraging creative two-way thinking, employee commitment and achieving higher levels of customer service. This highly  interactive workshop will help you become more successful with your specific approaches to internal communications by challenging your thinking in the areas of strategy and planning, tools and media channels and measuring and sharing the impact of your efforts and channels. 

The workshop highlights industry leading examples, up-to-the minute case studies and is packed with actionable insights on how to build, maintain and measure the impact of your internal communications programme. 

Who should attend?

This workshop is designed for those with responsibility for internal communications. It is also valuable for those in broader functions such as HR, CSR or PR who take on certain responsibilities for employee communication and want to understand more about the discipline of internal communications and unlock higher levels of employee engagement. 

Learning outcomes

  • The role of internal communication in organisational strategy and fit with leadership, culture, values and change objectives 
  • Appreciate the key concepts, techniques and skills required of an effective internal communicator in a post-pandemic recovery 
  • What it takes to build and deliver a powerful internal communications strategy and plan  
  • Understand the breadth of internal communications tools and media channels (and why you need to tell stories) 
  • Understand the role of internal communications in organisational change or crisis 
  • Understand measures and metrics to show the impact of your internal communications activities and channels 
  • Evaluate your internal communications approach and identify areas for performance improvement 


“The course was really good, and well delivered by the knowledgeable Vanessa. She made a great effort to understand everyone's needs on the course."

Adam Simmonds Communications Manager Army Cadets UK Official

Course Dates

Start Date Duration Location
18 Mar 2024 1d Virtual
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15 Apr 2024 1d Virtual
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06 Jun 2024 1d Virtual
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Course Director

Vanessa Moon

Vanessa Moon’s experience in marketing, brand, insight and integrated communications stretches over 28 years. Her reputation has been built across a variety of agency and client roles and longstanding project, training and consultancy work that includes clients such as Taylors of Harrogate, Yorkshire Tea, Asda, Avon, BBC Studios, Kraft, KP, Bacardi-Martini, Haymarket, Xerox, Zava, TFL, Lloyds and Legal & General to name a few. She has trained and consulted international brands across EU, EMEA, Latin and Central America, held roles on several Marketing Excellence Councils, is currently a CIM faculty director and a course director at Oxford College of Marketing and director of Brand Usability. She is a popular guest speaker and facilitator and is consistently recognised as engaging and inspiring - with the knack of simplifying training tools and templates in ways that make them relevant and easy to implement for the business. Vanessa encourages marketing with social purpose.

Do you have a question?

If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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