In most B2B companies, product managers are now responsible for the success of their products and solutions in the market. To achieve this you have to understand the market, develop a product strategy, and construct a product marketing plan. On this course, we will show you how to apply best practice, develop logical product plans for your product portfolio and persuade others to implement your plan in the market. We will introduce you to new tools and techniques, provide you with product marketing guides and templates and present case studies of successful B2B organisations.
Day 1: How to build a B2B product marketing strategy
Day 2: How to build and implement a B2B product marketing plan
Who should attend?
This course has been designed for B2B product managers who are responsible for managing, and marketing, their portfolio of products and solutions.