Marketing in B2B is constantly evolving to meet the needs of customers and make use of technology to improve performance. The latest developments create challenges and opportunities for B2B marketers involved in nurturing and converting leads in high-pressure commercial contexts.
This course is designed to help B2B marketers and anyone working in a related discipline to learn about the latest approaches to lead generation. It will help you understand latest techniques, methods and technologies and employ best practices in B2B lead generation management. During the course, you will learn about lead generation across the customer journey: creating inbound leads, lead capture, lead nurturing, lead tracking and measurement.
Designed for those who want a better understanding of how to improve the quality and volume of leads. Suitable for B2B marketers, marketers with a commercial focus, and anyone who has responsibility for inbound lead generation. It is also suitable for B2B marketers looking to plan lead generation campaigns.
For help choosing the right course, call our expert team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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