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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Marketing in B2B is constantly evolving to meet the needs of customers and make use of technology to improve performance. The latest developments create challenges and opportunities for B2B marketers involved in nurturing and converting leads in high-pressure commercial contexts.
This course is designed to help B2B marketers and anyone working in a related discipline to learn about the latest approaches to lead generation. It will help you understand latest techniques, methods and technologies and employ best practices in B2B lead generation management. During the course, you will learn about lead generation across the customer journey: creating inbound leads, lead capture lead nurturing, lead tracking and measurement.
Designed for those who want a better understanding of how to improve the quality and volume of leads. Suitable to anyone in sales or marketing who have an interest developing an inbound lead strategy.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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