The CIM Marketing Programme

Overview

In response to the exceptional challenges faced by organisations and marketing professionals around the world, we have created the definitive CIM Marketing Programme which sets the standard for professional development.

It is designed for professionals who understand that developing the role and function of marketing within an organisation is critical to business development in challenging and constantly changing contexts.

This three-day benchmark marketing programme is designed and delivered by a team of experienced professionals with industry backgrounds. Each specialist is uniquely qualified to take you through core subjects in ways that make it easy for you to apply learning in the real world.

The CIM Marketing Programme is delivered virtually over three days and is supported with 40 expert videos covering everything you need to know about key marketing models and techniques for developing marketing programmes.

Who should attend?

This is a practical course for anyone, whether you have a specific marketing or broader business role within your organisation or simply need to understand the key principles of marketing.

Learning outcomes

1. Marketing and Business Landscape
• Analyse and evaluate your marketing and business landscape
• Understand changing customer motivations and behaviour
• Identify the opportunities and challenges of digital transformation

2. Marketing Strategy
• How to develop a commercially viable strategy
• Optimise your marketing mix to improve ROI
• Create a strong brand positioning strategy

3. Marketing Insights
• How to leverage customer insights to drive growth
• Segmentation, targeting and proposition development
• How to create an effective customer journey

4. Marketing Communications Planning
• How to develop your strategic marketing plan
• How to set realistic and measurable goals
• Build an accurate marketing budget and forecast

5. Digital Channels
• What is paid, owned and earned media?
• Using outbound digital channels to create awareness
• Using inbound digital channels to engage your audience

6. Marketing Performance
• How to build an evaluation framework
• How to Identify and determine your critical success factors
• Evaluate and report on performance