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    Overview

    In response to the exceptional challenges faced by organisations and marketing professionals around the world, we have created the definitive CIM Marketing Programme which sets the standard for professional development.

    It is designed for professionals who understand that developing the role and function of marketing within an organisation is critical to business development in challenging and constantly changing contexts.

    This three-day benchmark marketing programme is designed and delivered by a team of experienced professionals with industry backgrounds. Each specialist is uniquely qualified to take you through core subjects in ways that make it easy for you to apply learning in the real world.

    The CIM Marketing Programme is delivered virtually over three days and is supported with 40 expert videos covering everything you need to know about key marketing models and techniques for developing marketing programmes.

    Who should attend?

    This is a practical course for anyone, whether you have a specific marketing or broader business role within your organisation or simply need to understand the key principles of marketing.

    Learning outcomes

    1. Marketing and Business Landscape
    • Analyse and evaluate your marketing and business landscape
    • Understand changing customer motivations and behaviour
    • Identify the opportunities and challenges of digital transformation

    2. Marketing Strategy
    • How to develop a commercially viable strategy
    • Optimise your marketing mix to improve ROI
    • Create a strong brand positioning strategy

    3. Marketing Insights
    • How to leverage customer insights to drive growth
    • Segmentation, targeting and proposition development
    • How to create an effective customer journey

    4. Marketing Communications Planning
    • How to develop your strategic marketing plan
    • How to set realistic and measurable goals
    • Build an accurate marketing budget and forecast

    5. Digital Channels
    • What is paid, owned and earned media?
    • Using outbound digital channels to create awareness
    • Using inbound digital channels to engage your audience

    6. Marketing Performance
    • How to build an evaluation framework
    • How to Identify and determine your critical success factors
    • Evaluate and report on performance

    Testimonials

    “Overall was a great experience - I enjoyed the course content, the course directors and also the fellow learners' company as it was a nice environment to learn in. Definitely would recommend this course for an overview of marketing and around key topics.”

    Adam Tomlinson Sales & Marketing Coordinator (UK & Europe) LK Metrology

    “Overall, the course was really enjoyable! The course leaders were engaging, inclusive and extremely knowledgeable in their field. They were able to help with everyone's queries and had great examples that were extremely helpful for more visual learners like myself. It was a very inspiring course for someone more involved in the visual side of marketing. It was a great insight and step in the right direction in knowing more and have a better understanding.”

    Alex Man Visual Content Creator University Hospital Southampton NHS Foundation Trust

    Course Dates

    Start Date Duration Location
    11 Sep 2024 3d Virtual
     
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    27 Nov 2024 3d Virtual
     
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    Course Directors

    This course may be run by any of the following Course Directors:-

    Caroline Cook

    Sarah Jones

    Gavin Llewellyn

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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