Pricing
| In-Person: | £599.00 |
|---|---|
| Virtual: | £499.00 |
| Member In-Person: | Log in for prices |
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
Virtual
In-Person
Overview
Every organisation understands the importance of marketing and its contribution to achieving growth and profitability. Through marketing, organisations can build awareness, generate interest, and foster customer loyalty. This course introduces the key marketing concepts, tools and models to ensure that your marketing investment can establish a strong market presence, build relationships with customers, and achieve success in a competitive landscape. The course is supported with best practice examples demonstrating how to improve marketing effectiveness from across B2C, B2B, NFP and the public sector.
Who should attend?
No prior knowledge of marketing is required. Suitable for those working in B2C, B2B, NFP and the public sector.
Learning outcomes
- The core principles of marketing: concepts, models and techniques
- How marketing builds customer relationships and value
- Review marketing planning frameworks, including SOSTAC®
- How to use market research in different marketing contexts
- The importance of brand positioning and proposition development
- Profiling, segmentation and targeting strategies
- How to manage customer experience and the customer journey
- Product, pricing, channel management and customer service
- How to ensure your marketing is ethical and legally compliant
- How to measure the effectiveness of marketing campaigns
Testimonials
Course Director
Richard Mayer
Richard has been actively involved in marketing training and education for over 20 years working for a range of clients across multiple sectors both in the UK and internationally including HSBC, Heinz, Microsoft, Jaguar Land Rover, Ford and Sony. Richard is passionate on the central role and contribution that marketing can play in delivering business performance. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations with a specific focus on marketing strategy, marketing planning and execution, brand management and marketing communication.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
