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Overview

Organisations are increasingly recognising the importance of marketing’s role and contribution in achieving sustainable growth and profitability. This workshop will introduce you to the key marketing concepts, tools, models and requirements of modern-day marketing; the foundations on which to plan and implement marketing strategies that will deliver success in the marketplace. The workshop is interactive and supported with case studies and best practice examples demonstrating how to improve marketing effectiveness.

Who should attend?

If you are new to marketing or you work within another function and want to understand your relationship with the marketing team and the role and importance of marketing in your organisation. No prior knowledge of marketing is required for this workshop

Learning outcomes

• Understand the core principles of marketing: concepts, models, practices and techniques
• How marketing builds customer relationships and value
• Review marketing planning frameworks, including SOSTAC
• Market Research and how to apply it to a range of different marketing contexts
• Understand the importance of brand positioning and proposition development
• Develop profiling, segmentation and targeting strategies, including persona development
• How to manage customer experience and the customer journey (people, process and physical evidence)
• Product management: pricing, channel management, marketing communications and customer service
• How to ensure your marketing is ethical and legally compliant
• How to measure the effectiveness of marketing campaigns

Course Dates

Start Date Days Location
05 Nov 2019 1 London
 
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13 Nov 2019 1 Birmingham
 
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06 Dec 2019 1 London
 
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03 Feb 2020 1 London
 
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23 Mar 2020 1 London
 
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17 Apr 2020 1 London
 
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09 Jun 2020 1 London
 
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Course Director

Richard Mayer

Richard has been actively involved in marketing training and education for over 20 years working for a range of clients across multiple sectors both in the UK and internationally including HSBC, Heinz, Microsoft, Jaguar Land Rover, Ford and Sony. Richard is passionate on the central role and contribution that marketing can play in delivering business performance. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations with a specific focus on marketing strategy, marketing planning and execution, brand management and marketing communication.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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