Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email
Virtual course


This course is for marketers and event professionals looking to develop a business case and strategy for using events effectively.  The ever-growing mix of events, and the options for organisations to ‘go live’ will be explored and reviewed; from internal meetings through to large scale international events.

We will also review relevant models of communication that apply to events, explore alternatives to event measurement and evaluation and review the impact of technology in enabling virtual and remote elements to their events

Who should attend?

This course will hugely benefit anyone with responsibility for implementing and delivering results through events. Some experience in organising events is desirable to make the most of this programme.

Learning outcomes

  • Create a business case and strategy for using events
  • Improve the quality and reduce the cost of event organising
  • Explore methodologies of effective event evaluation
  • Learn about new areas of meeting design and event technology
  • Virtual and hybrid events: combining F2F with online models
  • Understand legal issues: event insurance in the 'new normal'
  • Create more compelling and enticing events
  • Understand the relevant theories of communication to enable more effective events
  • Explore marketing and communication approaches to increase delegate attendance at off and online events.
  • Review and evaluate the latest event technology
  • Examine and evaluate case studies of ‘virtual’ events: designing and delivering effective online events

Course Dates

Start Date Duration Location
15 Sep 2021 2d Virtual
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15 Dec 2021 2d Virtual
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Course Director

Richard John

Richard is a management consultant, industry trainer & speaker and event journalist, with nearly 3 decades of sales, marketing, and management experience, working with a host of international organisations. Since 1996 he has been a Course Director for the prestigious Chartered Institute of Marketing. He is a guest lecturer at universities in the UK and Europe. Richard is a sought-after coach and mentor for start-ups within the sponsorship and events industry.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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