The workshop will introduce you to the fundamentals of PR, including dealing with the media, identifying appropriate PR tactics, writing press releases, developing a strategic PR campaign from scratch, and evaluating success.

Who should attend?

The programme is especially suitable for anyone who is becoming involved with PR for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.

Learning outcomes

• Understand the relationship between PR and marketing
• Create a PR plan - either for a project or for a longer campaign
• Evaluate PR success
• Understand how the traditional and social media work
• Develop a range of impactful PR tactics for your organisation
• Identify opportunities to place stories in the media
• Deal with incoming media enquiries
• Manage on-going issues
• Write a press release

Course Dates

Start Date Days Location
22 Oct 2019 1 London
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04 Feb 2020 1 London
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21 May 2020 1 London
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Course Director

Matt King

Matt is an experienced strategic marketing consultant, corporate trainer and managing director of Media Safari, a strategic marketing communications agency. As a Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM), Matt helps to shape and deliver strategic communications programmes for Media Safari’s portfolio of business technology and healthcare technology clients. With core competence in marketing strategy, integrated marketing communications, PR, content, social media and search engine marketing, Matt is also a corporate trainer & CIM Digital Course Director with extensive marketing training experience spanning 20 years. In this time Matt has been an examiner for CAM; delivered CIM’s marketing qualifications up to professional post graduate diploma; became a member of the CIM Global Delivery Framework in 2008; and was later appointed as an EMEA region tutor in digital marketing for Microsoft.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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