Virtual course

Overview

In this practical one-day workshop, you will learn the principles of online and offline press relations, writing for the media, understanding a news story and the essential tips to launch an offline or online event.

The course is highly interactive, with ample of opportunities to produce work and discuss assignments. Practical exercise will help you write with greater confidence and build the skills to nurture media relationships and shape your essential ‘black-book’ of press contacts.

Who should attend?

Any marketer or communications professional who wishes to understand up-to-the-minute, highly effective public relations.

Learning outcomes

  • What drives journalists and reporters
  • What journalists need from PR professionals
  • Understand the power of storytelling
  • Create your story across channels and through influencers
  • Plan and pitch: develop a successful PR plan
  • Evaluate your PR to prove its impact on your business
  • Understand the Five Ps of PR
  • Write compelling press releases and develop your story ‘hooks’
  • Leverage social channels to build media relationships
  • Reach the right people: report your story to the world
  • Deliver online launches: how to plan webinars and PR websites
  • Create a news hook, turning a weak story into a powerful narrative
  • Deal with negative reviews and comments

Course Dates

Start Date Duration Location
03 Dec 2021 1d Virtual
 
Add to Basket
Added
 
Book Now
03 Feb 2022 1d Virtual
 
Add to Basket
Added
 
Book Now
28 Apr 2022 1d Virtual
 
Add to Basket
Added
 
Book Now
23 Jun 2022 1d Virtual
 
Add to Basket
Added
 
Book Now

Course Director

Jonathan Gabay

Some of the world’s biggest brands and media organisations trust Jonathan for advice on communications strategy and international corporate cultural—social and political campaigns. Regularly interviewed by the press, Jonathan has consulted brands and governments worldwide and has written 15 books covering just about every aspect of marketing / PR and brand psychology content.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

We are currently having a technical issue with this form.

Please be aware of the following.

If your web browser is using 'Ad Blocker' technology this may interfere with the rendering of the form.

Please either turn it off temporarily, or add 'https://analytics-eu.clickdimensions.com' to any 'whitelist' it may contain.

Thank you for your patience.

X

Are these courses for you?

If so please continue to add any extra courses to your cart or check out.

Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
or click on the 'Need Help' icon that has appeared to the right.

  • CoBrowse