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15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.

Courses

Showing 22 courses for "strategy and planning"

Principles

Intermediate

Virtual

B2B Digital Marketing Strategy and Techniques

How to align your B2B digital marketing strategy with business and sales objectives.
Virtual

Behavioural Economics

Increase marketing effectiveness by changing behaviour.
Virtual

Social Media Planning

The key steps to create an effective and actionable Social Media Marketing Plan.
Virtual

Introduction to Strategic Marketing

How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
Virtual

International Marketing

The latest approaches and frameworks in international marketing and the international marketing mix.
Virtual

How to Write a Marketing Plan

A practical guide to developing a marketing plan.
Virtual

Account-Based Marketing (ABM)

How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
Virtual
New

SME Marketing Fundamentals (Evening Course)

How to create a SME marketing strategy and plan in 6 weekly 90-minute evening sessions.
Online

Planning and Optimising Marketing Campaigns

This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.

Advanced

Virtual

Strategic Brand Management

An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Virtual

B2B Marketing Strategy and Planning

Develop a B2B marketing strategy to better acquire, engage and retain customers.
Virtual

Digital Marketing Strategy Masterclass

How to develop your digital marketing strategy and implement advanced digital channel techniques.
Virtual

Social Media Strategy Masterclass

How to develop a highly effective social media marketing strategy.
Virtual

Strategic Marketing Masterclass

The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
Virtual

Using Customer Insight to Drive Marketing Strategy

How to leverage and optimise your existing customer/consumer insight process.
Virtual

Strategic Leadership for Marketers

Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
Virtual

Strategic Marketing Planning for 2022

How to future-proof your marketing strategy and planning process (in post-pandemic contexts).
Virtual

Your First 100 Days

Your first 100 days in a senior leadership role.
Virtual
New

International Marketing Strategy

How to develop your International Marketing Strategy and export plan.
Virtual
New

Marketing Attribution Masterclass

Gain in-depth insight into what cross-channel marketing attribution is and how it helps improve campaign performance.
Virtual
New

Sustainable Marketing Strategy

Develop your Strategic Sustainable Marketing Framework and KPIs.
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