15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.
Showing 22 courses for "strategy and planning"
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B2B Digital Marketing Strategy and Techniques
How to align your B2B digital marketing strategy with business and sales objectives.
Increase marketing effectiveness by changing behaviour.
Social Media Planning
The key steps to create an effective and actionable Social Media Marketing Plan.
Introduction to Strategic Marketing
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
The latest approaches and frameworks in international marketing and the international marketing mix.
How to Write a Marketing Plan
A practical guide to developing a marketing plan.
Account-Based Marketing (ABM)
How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
SME Marketing Fundamentals (Evening Course)
How to create a SME marketing strategy and plan in 6 weekly 90-minute evening sessions.
Planning and Optimising Marketing Campaigns
This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
B2B Marketing Strategy and Planning
Develop a B2B marketing strategy to better acquire, engage and retain customers.
Digital Marketing Strategy Masterclass
How to develop your digital marketing strategy and implement advanced digital channel techniques.
Social Media Strategy Masterclass
How to develop a highly effective social media marketing strategy.
Strategic Marketing Masterclass
The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
Using Customer Insight to Drive Marketing Strategy
How to leverage and optimise your existing customer/consumer insight process.
Strategic Leadership for Marketers
Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
Strategic Marketing Planning for 2022
How to future-proof your marketing strategy and planning process (in post-pandemic contexts).
Your First 100 Days
Your first 100 days in a senior leadership role.
International Marketing Strategy
How to develop your International Marketing Strategy and export plan.
Marketing Attribution Masterclass
Gain in-depth insight into what cross-channel marketing attribution is and how it helps improve campaign performance.
Sustainable Marketing Strategy
Develop your Strategic Sustainable Marketing Framework and KPIs.