Book now to kickstart your learning in 2024.
Need some help making your choice? Email us at training@cim.co.uk or call us on +44 (0)1628 427360.
Courses
Principles
Virtual
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Virtual
In-Person
ED&I in Marketing Principles
An introduction to the basic principles of ED&I in marketing.
Intermediate
Virtual
Social Media Marketing Planning
How social media marketing can drive business results across the marketing funnel.
Virtual
In-Person
Introduction to Strategic Marketing
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
Virtual
Marketing Communications Planning
How to use a proven, simple six-stage approach to integrated marketing communications planning.
Virtual
B2B Digital Marketing Strategy and Techniques
How to align your B2B digital marketing strategy with business and sales objectives.
Virtual
Behavioural Economics
Increase marketing effectiveness by changing behaviour.
Virtual
International Marketing
The latest approaches and frameworks in international marketing and the international marketing mix.
Virtual
The Marketing Plan
A practical guide to developing a marketing plan.
Virtual
Account-Based Marketing (ABM)
How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
Virtual
New
Event Marketing
How to build an event marketing strategy and action plan.
Online
Planning and Optimising Marketing Campaigns
This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
Virtual
New
The CIM Marketing Programme
The definitive guide to marketing.
Virtual
New
Social Selling
How to build a social selling strategy to increase sales and customer loyalty.
Virtual
New
Partnership Marketing
How to identify, create and manage marketing partnerships.
Online
New
Marketing – The Complete Guide
This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.
Advanced
Virtual
Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Virtual
Digital Marketing Strategy Masterclass
How to develop your digital marketing strategy and implement advanced digital channel techniques.
Virtual
B2B Marketing Strategy and Planning
Develop a B2B marketing strategy to better acquire, engage and retain customers.
Virtual
Sponsorship Masterclass for Marketers
How to develop an effective sponsorship strategy.
Virtual
Using Customer Insight to Drive Marketing Strategy
How to leverage and optimise your existing customer/consumer insight process.
Virtual
Strategic Marketing Masterclass
The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
Virtual
Social Media Strategy Masterclass
How to develop a highly effective social media marketing strategy.
Virtual
Strategic Leadership for Marketers
Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
Virtual
New
Marketing Change Management
Navigate and lead successful marketing change by leveraging digital trends, stakeholder engagement, and strategic insights.
Virtual
The New Marketing Director
A guide for your first 100 days in a new leadership role.
Virtual
New
The Whole Marketer Leadership Masterclass
Developing and embedding your authentic leadership style.
Virtual
International Marketing Strategy
How to develop your International Marketing Strategy and export plan.
Virtual
Marketing Attribution Masterclass
Gain in-depth insight into what cross-channel marketing attribution is and how it helps improve campaign performance.
Virtual
Sustainable Marketing Strategy
Develop your Strategic Sustainable Marketing Framework rethinking meaningful KPIs.
Virtual
New
Neuromarketing Masterclass
Understand the way your customer’s brain works.
Virtual
New
ABM Masterclass
Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
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