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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
A comprehensive and contemporary course on brand management that reveals, through practical exercises and world-class examples, how to use brand strategy to create a successful brand. The course takes a holistic view of branding from brief to creation and implementation. Delegates will consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Each delegate will be asked to plan, create and present their own brand during the course.
The Strategic Brand Management course provides an interconnected understanding of brand strategy and business strategy. This two-day course provides delegates with insights and tools to maximise their organisations most precious asset – their brands value. A course for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.
“Very knowledgeable and engaging course director. A small group of delegates meant lots of interaction and engagement opportunities—a good balance between lectures, breakout rooms, exercises, discussions and practical application. Great pace with plenty of 'micro-breaks' to ensure focus throughout.”
“Excellent course, has equipped me with the knowledge and confidence to review and plan workshops to take our existing brand strategy and evolve and grow what we currently have in place.”
“It was very interesting and engaging. Even if it was a virtual class, the course director kept us engaged and motivated.”
"A new experience but a really positive one, Paul was seamless in his delivery virtually and extremely friendly and helpful."
"My overall experience was good. I felt the use of Zoom allowed a smooth and interactive session for both days. The course director was also very informative and gave insight surrounding the topics."
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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