Insight is the key foundation to any marketing strategy, plan or activation. This course is for marketing professionals responsible for developing a customer and/or consumer-centric approach to marketing strategic planning. The course is structured to help you take the lead in your strategic decision-making process, ensuring that the correct and most accurate data is used to gain competitive advantage. It will provide you with the tools and techniques to ensure insights are developed, communicated and embedded in the organisation. After attending this course, you will be able to ensure you are leveraging and optimising your existing customer insight process. You will feel more confident in your ability to engage the wider organisation with an objective approach to the strategic planning process and be able to confidently communicate the benefits of an insight-led strategy.
Who should attend?
Any marketer or insight professional keen to understand how to develop and utilise insight across the marketing discipline. You would also be expected have a working knowledge of your organisation’s current strategy and data sources collected. It is particularly helpful if you manage or oversee a research budget, insights or strategy team.