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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Strategic marketing focuses on understanding continuously changing markets to build a competitive advantage; maximising opportunities to develop products and services that deliver both customer value and high profit potential. This course will cover:
We will review contemporary strategic marketing case studies across sectors and explore the application of effective strategic marketing practice. At the end of the course you will be able to summarise your marketing strategy decisions into a one-page Strategy Statement and decide which key strategic priorities to focus on.
This course is designed for managers who aspire to or are recently managing marketing at a strategic level. It is also for anyone who wants to understand the contribution marketing can make to shaping the strategic direction of any organisation; through a better understanding of strategic marketing activities, you will be able to increase your contribution and influence in your organisation.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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