Pricing
In-Person: | £649.00 |
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Virtual: | £525.00 |
Member In-Person: | Log in for prices |
Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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Strategic marketing focuses on understanding continuously changing markets to build a competitive advantage; maximising opportunities to develop products and services that deliver both customer value and high profit potential. This course will cover:
We will review contemporary strategic marketing case studies across sectors and explore the application of effective strategic marketing practice. At the end of the course you will be able to summarise your marketing strategy decisions into a one-page Strategy Statement and decide which key strategic priorities to focus on.
This course is designed for managers who aspire to or are recently managing marketing at a strategic level. It is also for anyone who wants to understand the contribution marketing can make to shaping the strategic direction of any organisation; through a better understanding of strategic marketing activities, you will be able to increase your contribution and influence in your organisation.
Our virtual and in-person delivery formats are designed to deliver engaging and interactive experiences using short bursts of content delivery, group breakouts, case studies and how-to-do workshops.