In today’s disrupted and challenging environment the prospect of your first Marketing Director role can be daunting for many. Moreover, with the average tenure in role of Marketing Directors claimed to be as short as 18 months, more marketers are suddenly being given significant new responsibilities. This course is an opportunity to take time to prepare, update skillsets, gain new insights and get ready to succeed in a new Marketing Director role.
Delegates will be able to update and strengthen their understanding of progressive strategic marketing, marketing planning and Marketing Director-level leadership.
The critical initial period in a new Marketing director role is not just about making a good first impression. The learning and insights gained, how they are gained and how they inform early decision-making are key issues that many recognise but relatively few address effectively. At the same time, the pace and scrutiny of corporate leadership today calls for accelerated transition into new roles.
This course focuses on how effective Marketing Directors take advantage of their first three months in position. Delegates will gain insights from real examples to help understand and answer questions such as: how do some leaders seem to have time to meet everyone and digest vast quantities of data and information? How do some leaders develop the ability to ask the key strategic questions when they’ve only been in role a few days? How can you be comfortable making leadership decisions when you’ve only just taken on a new role? What are the big pitfalls to avoid as a new Marketing Director?
Recently promoted senior marketers, or those about to move into a new leadership role.
Those seeking to succeed and ‘hit the ground running’ in a new Marketing Director, or equivalent senior leadership position.
All those looking to make a stronger start and better first impression in a new senior marketing role.
For help choosing the right course, call our expert team.
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