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In today’s disrupted and challenging environment the prospect of your first Marketing Director role can be daunting for many. Moreover, with the average tenure in role of Marketing Directors claimed to be as short as 18 months, more marketers are suddenly being given significant new responsibilities. This course is an opportunity to take time to prepare, update skillsets, gain new insights and get ready to succeed in a new Marketing Director role.

Delegates will be able to update and strengthen their understanding of progressive strategic marketing, marketing planning and Marketing Director-level leadership.

The critical initial period in a new Marketing director role is not just about making a good first impression. The learning and insights gained, how they are gained and how they inform early decision-making are key issues that many recognise but relatively few address effectively. At the same time, the pace and scrutiny of corporate leadership today calls for accelerated transition into new roles.

This course focuses on how effective Marketing Directors take advantage of their first three months in position. Delegates will gain insights from real examples to help understand and answer questions such as: how do some leaders seem to have time to meet everyone and digest vast quantities of data and information? How do some leaders develop the ability to ask the key strategic questions when they’ve only been in role a few days? How can you be comfortable making leadership decisions when you’ve only just taken on a new role? What are the big pitfalls to avoid as a new Marketing Director?

Who should attend?

Recently promoted senior marketers, or those about to move into a new leadership role.

Those seeking to succeed and ‘hit the ground running’ in a new Marketing Director, or equivalent senior leadership position.

All those looking to make a stronger start and better first impression in a new senior marketing role.

Learning outcomes

  • The role of the Marketing Director in high performing organisations in 2023; understanding what’s changed and what’s expected?
  • Understanding leadership of the development and execution of effective marketing strategies
  • Understanding contemporary approaches to better strategic marketing planning
  • How to confront leadership challenges and difficult early decisions from Day 1
  • How to manage your ‘leadership brand’ in a new senior role
  • Understanding the relevance of strategic leadership and your eco-system
  • Tactics for success: faster learning, leveraging insights, identifying and managing key stakeholders, recognising and adapting to the organisational culture, identifying and securing the right talent in your team
  • How to create your own, step-by-step ‘First 100 Days’ plan
  • How to ‘start before you start’ in a critical new Marketing Director role

Course Dates

Start Date Duration Location
11 Jan 2024 1d Virtual
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26 Apr 2024 1d Virtual
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Course Director

David Radford

David has over 20 years of director level experience in marketing. Most recently he was Chief Marketing Officer for Allianz Insurance plc, part of the global insurance and investments group Allianz SE. He has led strategic brand transformation programmes and high performing marketing teams in a range of organisations including Allianz UK, LV=, Barclays and Labatt Brewing. An energetic and inspiring speaker, David offers a perspective on senior leadership and strategic marketing that is both progressive and grounded in practical experience.


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